Beauty

Body care brand Maëlys launches in Canada Body care brand Maëlys is expanding into Canada via a new retail partnership with Shoppers Drug Mart.  Body care brand Maëlys launches in Canada. - Maëlys As part of the partnership, Maëlys will be part of Shoppers Drug Mart's 'Thoughtful Choices at Shoppers Drug Mart' platform, which offers a curated selection of cruelty-free beauty products formulated without ingredients like parabens, phthalates, and more. Products will be available both in stores and online. The expansion is expected to further complement Maëlys rapidly growing direct-to-consumer channel and follows a nationwide retail launch in the U.S. during the...

Klarna unveils Paris Hilton as its global face Klarna has unveiled Paris Hilton as its new global face with an upcoming campaign featuring the “Y2K icon” that’s been created in collaboration with Hilton’s next-gen media company, 11:11 Media. Paris Hilton - Klarna It’s a multimedia campaign in which she “coins a new catchphrase, ‘That’s Smoooth’, in response to Klarna’s flexible payments and shopping app features”. The films were directed by Ukrainian Grammy Award nominee Tanu Muino, best known for her work with Harry Styles, Cardi B, Lil Nas X and Lizzo. The ‘That’s Smoooth’ films “are set in a dream-like Klarna world...

Lipstick effect? These days hairstyling products are the barometer says THG The much-discussed lipstick effect may have kicked in as consumers buy relatively affordable luxury beauty treats when times are tough, but this time lipstick itself isn’t the key product.  Photo: Pexels/Public domain Hairstyling items have become “the UK’s affordable recession treat”, according to beauty retail giant THG, which owns the Lookfantastic beauty webstore.It said online searches for hair rollers, hair straighteners and hair oils on Lookfantastic.com have increased, with searches for lipsticks actually falling. Order volumes for hair styling products and electrical hair tools rose by 70% and 17%,...

Unilever Ventures invests in haircare brand Straand Food and personal care giant Unilever continues to shop for brands in the beauty sector. Through its start-up investment programme called Unilever Ventures, the Dutch group has recently invested $2 million (€1.8 million) into newly-launched Australian haircare brand Straand. The investment was made two months after Unilever Ventures acquired a stake in Indonesian vegan cosmetics brand Esqa. Visual by haircare brand Straand - DR Straand was founded in July 2022 by Jeremy Hunt, Sarah Hamilton, also the co-founder of Australian skincare brand Sand & Sky, Tim Brown, Meagan Pate and Nick Morris. It...

How to Pull Off TikTok’s “Crying Girl” Makeup Trend Sad girls are in. These days, emotional expression has more to do with celebration than suppression—tearing up on social is almost as common as weeping (quietly) on the subway—and the shift puts the aesthetic merits of a good cry on full display. Rosy cheeks! Glistening eyes! Defined lashes! Crying makeup is making the rounds. It’s on TikTok (another trend popularized by creator Zoe Kim Kenealy) and even on-screen in HBO’s Euphoria, and for good reason: Once the actual tears are wiped away, the remaining effects converge for a look that veers into romantic territory. ...