Beauty

Beauty tech: Estée Lauder, L'Oréal embrace inclusivity and personalisation Beauty tech may be most closely linked in many consumers’ minds to virtual try-on, but 2023 is a year in which companies are launching more ambitious initiatives. They’ll be designed to boost inclusivity, ramp up personalisation and take salon-tech-at-home devices into new beauty categories.  Estée Lauder Companies And companies have hit the ground running this month so far. The Estée Lauder Companies (ELC) UK & Ireland on Wednesday launched a Voice-Enabled Makeup Assistant (VMA) application. It said this is a first-of-its-kind, artificial intelligence-powered mobile app to help visually impaired users more...

Courrèges gives out a phone number to discover Le Messager, its new fragrance Le Messager is the name of Courrèges' new fragrance. The house, which completely rethought its fragrances in September 2021 by launching five new perfumes, is now unveiling its sixth scent and telling the story of two strangers bound by a desire to connect with each other. Le Messager, Courrèges' latest fragrance - DR Courrèges posted on its Instagram account, which has nearly 400,000 followers, a phone number, in a scribbled handwritten font. After dialling the number, on the other end of the line a poem read by...

DREST PARTNERS WITH EXPERIMENTAL BEAUTY BRAND BAKEUP London, May - For immediate release. Luxury styling mobile game DREST is delighted to partner with BAKEUP, the digital-first beauty brand founded by British celebrity makeup artist Jo Baker and LA-based musician Grace Gaustad. DREST will introduce seven of BAKEUP’s most playful looks into its BEAUTY MODE gameplay, which enables hyper-real, close-up beauty play and experimentation, giving players the opportunity to use expertly-created digital makeup on their avatars. These will include the Disco Veiler Eye Adornment, made of illusion mesh and micro-crystals, which transforms the eye area into a sparkly wonderland; as well...

Gen Z consumers view beauty as means to self-expression, self-care: Gen Z Planet report There’s a dramatic shift in the beauty industry and Gen Z is leading the way, according to a new report by Gen Z Planet, a research and advisory firm.  Gen Z is redefining beauty: Gen Z Planet. - Gen Z In particular, the report dubbed 'In the Eye of the Beholder', shows that Gen Z consumers view beauty as a means to self-expression and self-care. Contrary to previous generations, they take an "inside-out" instead of an "outside-in" view of beauty. Currently, 66% of the generation say they...

Estée Lauder names model Imaan Hammam as global brand ambassador Estée Lauder announced on Monday Dutch supermodel Imaan Hammam as its newest global brand ambassador.  Estée Lauder names model Imaan Hammam as global brand ambassador. - Estée Lauder In this role, Imaan will headline her first Estée Lauder campaign this July. She joins the current roster of Estée Lauder global talent including Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki, and Yang Mi, among others. “Imaan has quickly become an icon in the fashion industry,” said Justin Boxford, global brand president, Estée Lauder and Aerin Beauty. “Aside from her phenomenal energy, charisma,...