Beauty — Scandinavian design
Colekt brings the genius of Scandinavian design to the beauty scene
beauty Beauty 2020 Colekt Scandinavian Scandinavian design
Colekt brings the genius of Scandinavian design to the beauty scene For the first beauty venture of Acne Design, Swedish brand Colekt kickstarts the conversation around Scandavian cosmetics ‘We have had K-Beauty and J-beauty, now it’s time for S-beauty,’ says Ellen af Petersens, co-founder of new Swedish beauty brand Colekt. She referring to Scandinavian beauty and points out that while fashion and design have taken great strides in her country, high end beauty brands are in short supply. So, in 2017 she joined forces with fellow Stockholmer Susanne Vennerstrand, hired a chemist and the design team at Acne Studios (who launched Byredo a decade ago)...