Beauty — indie beauty
Why indie success is so much more than being Insta-ready
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Why indie success is so much more than being Insta-ready Indie brands need to communicate their ‘why’ – all the reasons, values and mission that define business (Getty Images) RELATED TAGS: Indie beauty, Indie beauty brands, Innovation, Marketing, Branding Instagram is a powerful place – the social platform where influencers hang out and filtered product placements dazzle, but brand visibility requires so much more depth, says an indie beauty expert. Independent beauty brands have captured the hearts and minds of consumers globally, largely because many plug a market gap or answer needs that big beauty can’t. But in a competitive marketplace, indie beauty owners must...