iWay Magazine Revista de Estilo de Vida, Tecnología, Belleza, Viajes y Moda

Beauty

Lipstick effect? These days hairstyling products are the barometer says THG

Lipstick effect? These days hairstyling products are the barometer says THG

Lipstick effect? These days hairstyling products are the barometer says THG The much-discussed lipstick effect may have kicked in as consumers buy relatively affordable luxury beauty treats when times are tough, but this time lipstick itself isn’t the key product.  Photo: Pexels/Public domain Hairstyling items have become “the UK’s affordable recession treat”, according to beauty retail giant THG, which owns the Lookfantastic beauty webstore.It said online searches for hair rollers, hair straighteners and hair oils on Lookfantastic.com have increased, with searches for lipsticks actually falling. Order volumes for hair styling products and electrical hair tools rose by 70% and 17%,...

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Unilever Ventures invests in haircare brand Straand

Unilever Ventures invests in haircare brand Straand

Unilever Ventures invests in haircare brand Straand Food and personal care giant Unilever continues to shop for brands in the beauty sector. Through its start-up investment programme called Unilever Ventures, the Dutch group has recently invested $2 million (€1.8 million) into newly-launched Australian haircare brand Straand. The investment was made two months after Unilever Ventures acquired a stake in Indonesian vegan cosmetics brand Esqa. Visual by haircare brand Straand - DR Straand was founded in July 2022 by Jeremy Hunt, Sarah Hamilton, also the co-founder of Australian skincare brand Sand & Sky, Tim Brown, Meagan Pate and Nick Morris. It...

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How to Pull Off TikTok’s “Crying Girl” Makeup Trend

How to Pull Off TikTok’s “Crying Girl” Makeup Trend

How to Pull Off TikTok’s “Crying Girl” Makeup Trend Sad girls are in. These days, emotional expression has more to do with celebration than suppression—tearing up on social is almost as common as weeping (quietly) on the subway—and the shift puts the aesthetic merits of a good cry on full display. Rosy cheeks! Glistening eyes! Defined lashes! Crying makeup is making the rounds. It’s on TikTok (another trend popularized by creator Zoe Kim Kenealy) and even on-screen in HBO’s Euphoria, and for good reason: Once the actual tears are wiped away, the remaining effects converge for a look that veers into romantic territory. ...

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The Chanel Métiers d’Art Runway Was a Study in Easy Holiday Makeup

The Chanel Métiers d’Art Runway Was a Study in Easy Holiday Makeup

The Chanel Métiers d’Art Runway Was a Study in Easy Holiday Makeup Each year, the Chanel Métiers d’Art show delivers a jolt of sumptuous glamour worthy of the holiday season. This year’s runway took place in Dakar, Senegal (the house’s first-ever show in Africa), and the departure harkened an arrival of bold, textured, and abundant looks accompanied by easy beauty. Basically, the ideal antidote to the winter’s bitter cold. The Chanel Métiers d’Art collection is the product of an ongoing creative collaboration between creative director Virginie Viard and a cadre of artistically minded conspirators—musicians, choreographers, directors, but mostly friends—with the resulting looks...

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Geltor expands into hair care with the commercial launch of NuColl™

Geltor expands into hair care with the commercial launch of NuColl™

Geltor expands into hair care with the commercial launch of NuColl™, a biodesigned vegan collagen targeted for hair manageability and styling News provided by Geltor NuColl™ is a vegan collagen offering an animal-free alternative to traditional animal-derived collagens for global hair care applications Demonstrated product benefits include significant improvement in hair smoothness, curl definition, split end mending, frizz, and volume control Suitable for all hair types, best performance for textured hair EMERYVILLE, Calif., Jan. 19, 2023 /PRNewswire/ -- Aligned with shifting consumer sentiments and the growing demand for vegan and cruelty-free beauty products, Geltor, the leader in biodesigned proteins, introduces...

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