Sad girls are in. These days, emotional expression has more to do with celebration than suppression—tearing up on social is almost as common as weeping (quietly) on the subway—and the shift puts the aesthetic merits of a good cry on full display. Rosy cheeks! Glistening eyes! Defined lashes! Crying makeup is making the rounds. It’s on TikTok (another trend popularized by creator Zoe Kim Kenealy) and even on-screen in HBO’s Euphoria, and for good reason: Once the actual tears are wiped away, the remaining effects converge for a look that veers into romantic territory.
“Crying gives us a natural flush to our face!” says makeup artist Jen Tioseco, a go-to for the likes of Camila Mendes. “Pink-hued lips, cheeks, and eyes give that youthful glow.” In addition to the blushy notes, makeup artist Tobi Henney suggests a soft, glistening pop of eye makeup, the better to recreate your eyes post-cry.