iWay Magazine Revista Online

Beauty — Beauty 2020

Colekt brings the genius of Scandinavian design to the beauty scene

beauty Beauty 2020 Colekt Scandinavian Scandinavian design

Colekt brings the genius of Scandinavian design to the beauty scene

Colekt brings the genius of Scandinavian design to the beauty scene For the first beauty venture of Acne Design, Swedish brand Colekt kickstarts the conversation around Scandavian cosmetics ‘We have had K-Beauty and J-beauty, now it’s time for S-beauty,’ says Ellen af Petersens, co-founder of new Swedish beauty brand Colekt. She referring to Scandinavian beauty and points out that while fashion and design have taken great strides in her country, high end beauty brands are in short supply. So, in 2017 she joined forces with fellow Stockholmer Susanne Vennerstrand, hired a chemist and the design team at Acne Studios (who launched Byredo a decade ago)...

Leer más →


Why functional beauty is set to be the biggest beauty trend of 2020

beauty 2020 beauty trends functional beauty

Why functional beauty is set to be the biggest beauty trend of 2020

Why functional beauty is set to be the biggest beauty trend of 2020 In 2019, mega-price tags for Elemis, Drunk Elephant and Tatcha coupled with a year-long makeup market slowdown, seemed to suggest one thing from the investing community: Skin care was the beauty industry’s most fruitful opportunity. Though conglomerates like L’Occitane, Shiseido Group and Unilever turned to the above companies to fill out prestige gaps within their portfolios, another set of CPG firms weren’t interested in luxury positioning or sexy packaging. Instead, SC Johnson, Beiersdorf and Colgate-Palmolive favored a more practical kind of beauty: functional beauty. This category could see big rewards in 2020. SC Johnson’s...

Leer más →


This is what is going to be big in beauty in 2020

Beauty 2020 big in beauty

This is what is going to be big in beauty in 2020

This is what is going to be big in beauty in 2020 As 2019 comes to a close, leave behind the trends of yesteryear. Winged eyeliner? Gone. Contouring? Dead. Matte liquid lips? See ya later. The following predictions for 2020's biggest beauty trends are based on a combination of observation, hopes and dreams. Charli XCX brought strong eyeshadow to this year's Met Gala, ahead of the 2020 trend.CREDIT:INVISION Eco-conscious beauty If you are doing what you can to reduce single-use plastic consumption, there’s no reason this can’t extend to your beauty routine. Of course you should use up the remaining...

Leer más →