Beauty

Yves Saint Laurent Beauty names Lila Moss U.S. ambassador Yves Saint Laurent Beauty announced on Thursday that model Lila Moss has been named a U.S. ambassador.  Yves Saint Laurent Beauty names Lila Moss as U.S. ambassador. - Yves Saint Laurent Beauty In this role, Lila, the daughter of supermodel Kate Moss, will be featured in the brand's biggest and iconic makeup campaigns featuring products such as All Hours Foundation, Rouge Volupté Shine Lipstick, Lash Clash Mascara, and Rouge Volupté Candy Glaze Lip Gloss. Lila was selected as a U.S. ambassador to represent those who are at the forefront of the next...

Body care brand Maëlys launches in Canada Body care brand Maëlys is expanding into Canada via a new retail partnership with Shoppers Drug Mart.  Body care brand Maëlys launches in Canada. - Maëlys As part of the partnership, Maëlys will be part of Shoppers Drug Mart's 'Thoughtful Choices at Shoppers Drug Mart' platform, which offers a curated selection of cruelty-free beauty products formulated without ingredients like parabens, phthalates, and more. Products will be available both in stores and online. The expansion is expected to further complement Maëlys rapidly growing direct-to-consumer channel and follows a nationwide retail launch in the U.S. during the...

Klarna unveils Paris Hilton as its global face Klarna has unveiled Paris Hilton as its new global face with an upcoming campaign featuring the “Y2K icon” that’s been created in collaboration with Hilton’s next-gen media company, 11:11 Media. Paris Hilton - Klarna It’s a multimedia campaign in which she “coins a new catchphrase, ‘That’s Smoooth’, in response to Klarna’s flexible payments and shopping app features”. The films were directed by Ukrainian Grammy Award nominee Tanu Muino, best known for her work with Harry Styles, Cardi B, Lil Nas X and Lizzo. The ‘That’s Smoooth’ films “are set in a dream-like Klarna world...

Lipstick effect? These days hairstyling products are the barometer says THG The much-discussed lipstick effect may have kicked in as consumers buy relatively affordable luxury beauty treats when times are tough, but this time lipstick itself isn’t the key product.  Photo: Pexels/Public domain Hairstyling items have become “the UK’s affordable recession treat”, according to beauty retail giant THG, which owns the Lookfantastic beauty webstore.It said online searches for hair rollers, hair straighteners and hair oils on Lookfantastic.com have increased, with searches for lipsticks actually falling. Order volumes for hair styling products and electrical hair tools rose by 70% and 17%,...

Unilever Ventures invests in haircare brand Straand Food and personal care giant Unilever continues to shop for brands in the beauty sector. Through its start-up investment programme called Unilever Ventures, the Dutch group has recently invested $2 million (€1.8 million) into newly-launched Australian haircare brand Straand. The investment was made two months after Unilever Ventures acquired a stake in Indonesian vegan cosmetics brand Esqa. Visual by haircare brand Straand - DR Straand was founded in July 2022 by Jeremy Hunt, Sarah Hamilton, also the co-founder of Australian skincare brand Sand & Sky, Tim Brown, Meagan Pate and Nick Morris. It...