iWay Magazine Revista de Estilo de Vida, Tecnología, Belleza, Viajes y Moda

Fashion

Dressed for Success: Which Premiere Gown Brings the Best Box Office Luck?

Dressed for Success: Which Premiere Gown Brings the Best Box Office Luck?

Dressed for Success: Which Premiere Gown Brings the Best Box Office Luck? We have created an analysis of the outfits worn at the premieres by the star actors of the 100+ highest-grossing movies of the past 10 years to find out which outfits and designers are statistically leading to the best box office success.  To be more specific, we have collected the top 10 highest-grossing Hollywood movies of the past 10 years (2014-2024) and then we analysed over 100 outfits worn at its world premieres by the main female protagonists of those movies - from the colours of dresses to...

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Advancing inclusivity: How sports brands are embracing athletes with disabilities

Advancing inclusivity: How sports brands are embracing athletes with disabilities

Advancing inclusivity: How sports brands are embracing athletes with disabilities During the 12-day Paralympic Games hosted in Paris, the global spotlight was cast on the extraordinary feats of 4,400 athletes from across the globe, showcased both in stadiums and through television broadcasts. This momentous event also served as a critical platform for advocating the expansion of sports for individuals with disabilities, spanning from recreational activities to competitive arenas, which is often curtailed by a scarcity of resources, adequate coaching, accessibility, and especially suitable equipment and attire. It is estimated that one billion people worldwide live with a disability, including nearly...

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NYFW Monday: Carolina Herrera soars, even as Puig stock tanks

NYFW Monday: Carolina Herrera soars, even as Puig stock tanks

NYFW Monday: Carolina Herrera soars, even as Puig stock tanks The stock in Spanish luxury company Puig tanked on the Madrid market last week. This Monday in New York, the group’s classiest brand Carolina Herrera soared in a great collection staged somewhat ironically on Wall Street. Carolina Herrera - Spring-Summer2025 - Womenswear - New York - ©Launchmetrics/spotlight “Simply very beautiful,” commented founder Herrera, sitting in the front row in a pristine gray wool pants suit, surrounded by scores of actual, well-heeled and super coiffed clients. A visual ode to shape and silhouette, the latest collection for Carolina Herrera by creative director...

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Astrid & Miyu gets publicity boost with Christian Cowan SS25 show link-up

Astrid & Miyu gets publicity boost with Christian Cowan SS25 show link-up

Astrid & Miyu gets publicity boost with Christian Cowan SS25 show link-up Astrid & Miyu has had a busy 2024 so far with new store openings and now the UK jewellery brand has received major exposure as part of the Christian Cowan SS25 collection. Christian Cowan - Spring-Summer2025 - Womenswear - Etats-Unis - New York - ©Launchmetrics/spotlight Cowan’s show in recent days as part of New York Fashion Week saw Astrid & Miyu acting as the designer’s exclusive jewellery partner. Cowan reimagined the label’s Illusion Dome Hoops, stacking multiples of the premium sculptural earrings on models’ earlobes, “to further accentuate...

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K-pop stars become models as fashion brands eye their global fanbase

K-pop stars become models as fashion brands eye their global fanbase

K-pop stars become models as fashion brands eye their global fanbase U.S. designer Tommy Hilfiger browses through a rail of custom-made suits worn to this year's Met Gala by K-pop stars Stray Kids, before opening up a tuxedo to reveal a special label. The eight-member South Korean boy-band are Tommy Hilfiger brand ambassadors and caused an online frenzy when they became the first K-pop group to attend the prestigious Manhattan fashion event in May."We did a special label 'Tommy Hilfiger with the Stray Kids' and they loved it, we loved it and I think it will go down in history...

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