Fashion

Why 2026 is the Year of "Quiet Luxury's" Evil Twin: The Messy Chic. For years, we've been told to aspire to "Quiet Luxury"—perfectly tailored cashmere, pristine white shirts, and an air of effortless, understated wealth. But let's be honest, living that life is exhausting. The perfectly curated Instagram feeds, the immaculate home tours, the unattainable perfection… it’s left us all feeling a little, well, underdressed in our own chaos. Good news: 2026 has decided to trash the rulebook. The new reigning aesthetic is "Messy Chic," and it's Quiet Luxury's rebellious, more interesting twin. This trend celebrates the beautiful, unkempt reality...

From Cowboy Hats to Combat Boots: How Western Gothic Hijacked the Runway Forget everything you thought you knew about traditional "Western wear." In 2026, the prairie has met the mosh pit, and the result is the most compelling, enigmatic, and utterly viral fashion trend of the year: Western Gothic. This isn't your grandma's rodeo queen aesthetic. We're talking a complete subversion of the Wild West, infused with dark romanticism, utilitarian edge, and a hint of supernatural allure. Think Beyoncé's "Cowboy Carter" meets Wednesday Addams with a sprinkle of "Dune" dystopia. It’s gritty, it’s glamorous, and it’s unapologetically here to stay....

Louis Vuitton renews its partnership with the America's Cup as Title Partner of the Louis Vuitton 38th America's Cup Naples 2027, and will once again host the legendary challenger selection races known as the Louis Vuitton Cup Paris, 21 January 2026 – Louis Vuitton is pleased to continue its legacy with the America's Cup by renewing its commitment as Title Partner of the Louis Vuitton 38th America's Cup, which will take place in Naples in 2027, setting the course for a new legendary journey. The sea has always been a source of timeless inspiration, fuelling the stories of some of the...

ASICS and MIYAKE DESIGN STUDIO Announce First Collaboration: HYPER TAPING The stripe design featured on the sides of the ASICS shoes is a registered trademark of ASICS Corporation. ASICS.COM ASICS, guided by its founding philosophy, “A Sound Mind in a Sound Body”, has continued to achieve an advanced integration of function and design, backed by research on the human body, movement, and footwear at the ASICS Institute of Sport Science. In this project, the MDS team worked with ASICS to study the human foot and develop footwear that brings new perspectives and proposals to everyday life, in a collaboration that...

Louis Vuitton unveils its Spring-Summer 2026 Menswear Campaign, with House Ambassadors Jeremy Allen White and Pusha T Paris, - Louis Vuitton unveils its Spring-Summer 2026 Menswear campaign, designed by Men's Creative Director, Pharrell Williams, starring two House Ambassadors, Jeremy Allen White and PushaT. The Art of Travel, woven into the very fabric of Louis Vuitton's storied identity, unfolds in a series of images that evoke moments of anticipation and liberation. This campaign transit roads and railways, and scenic overlooks, capturing the rugged landscapes that lie between communities. Seen from the vantage point of a train car, a cargo van, or on...