Beauty

HELLO! & L’Oréal Paris Launch‘The Ageless Issue’ THE WHAT? HELLO! magazine joined forces with L’Oréal Paris to launch ‘The Ageless Issue,’ a campaign aimed at challenging the role of age in defining women’s stories. In a media first, HELLO! removed all mention of age across its print and digital platforms to highlight achievements and experiences without numerical markers. THE DETAILS  During the week of 17 March, HELLO! excluded any reference to age in its articles, social media posts, newsletters, and meta descriptions. A poll of HELLO! readers unanimously supported the idea of removing age from coverage. Jo Whiley, a prominent...

Hourglass Cosmetics Announces Gracie Abrams as Global Brand Partner THE WHAT? Hourglass Cosmetics has named GRAMMY®-nominated singer-songwriter Gracie Abrams as its global brand partner. The partnership introduces an expanded complexion lineup, including new shades of Vanish Airbrush Concealer and a new Illusion Priming Moisturizer. THE DETAILS  The “Any Time, Any Place, Any Wear” campaign features Abrams in different lighting scenarios over 16 hours, highlighting the longevity of the updated Vanish Airbrush Concealer and other complexion products. Hourglass has added 10 new shades to its Vanish Airbrush Concealer range, bringing the total to 32, alongside new travel-friendly formats of Vanish Airbrush...

Neutrogena teams up with John Cena for sunscreen campaign THE WHAT? Neutrogena has named John Cena as the face of its latest sunscreen campaign. The actor and WWE star will appear in ads for the Kenvue-owned brand’s Ultra Sheer Face Liquid Mineral Sunscreen SPF70 alongside a tagline inspired by his catchphrase. THE DETAILS Indeed, Cena’s ‘You Can’t See Me’ catchphrase has been tweaked to Sunscreen You Can’t See, reinforcing the sunscreen’s USP – it’s invisible but all the while the high-SPF mineral formula is working hard to protect skin from the harshest UV rays. Joining Cena in the campaign is...

Hailey Bieber explores sale of her makeup brand Rhode Model Hailey Bieber is exploring a sale of her makeup brand Rhode that could be worth more than $1 billion, according to three people familiar with the matter. Rhode Bieber has tapped investment bankers at JPMorgan Chase and Moelis to find a buyer for the cosmetic brand that she launched in 2022, two of the sources said, requesting anonymity as the matter is confidential.Bieber joins a list of celebrities who have recently attempted to cash in on the popularity of consumer-focused ventures they launched in recent years. In 2021, actor Jessica...

STOP STRIPPING, START CLEANSING WITH KIEHL'S ULTRA FACIAL BARRIER-HYDRATING CLEASNER NEW YORK, -- Introducing the newest addition to Kiehl's best-selling Ultra Facial line, the Ultra Facial Barrier-Hydrating Cleanser – a soap-free amino acid cream-to-foam cleanser that gently lifts away impurities while hydrating and supporting the skin's barrier. While many cleansers strip your skin of moisture and cause drying, with the new Ultra Facial Barrier-Hydrating Cleanser, you can cleanse gently and maintain a healthy and hydrated skin barrier! $29 | 150ML $19 | 75ML This cream-to- foam cleanser was expertly crafted with a powerful blend of ingredients, including Amino Acid Surfactant,...