Body care brand Maëlys launches in Canada
Body care brand Maëlys is expanding into Canada via a new retail partnership with Shoppers Drug Mart.
As part of the partnership, Maëlys will be part of Shoppers Drug Mart's 'Thoughtful Choices at Shoppers Drug Mart' platform, which offers a curated selection of cruelty-free beauty products formulated without ingredients like parabens, phthalates, and more. Products will be available both in stores and online.
The expansion is expected to further complement Maëlys rapidly growing direct-to-consumer channel and follows a nationwide retail launch in the U.S. during the summer of last year.
Maëlys is recognized for its best-selling premium body care solutions that help firm, tighten, sculpt and shape your body in all the right places. Products include B-Tight Lift & Firm Booty Mask, B-Foxy Inner Thigh Firming Cream and the B-Flat Belly Firming Cream, among others.
“Maëlys' global expansion is moving full speed ahead with a launch at Shoppers Drug Mart in Canada, which will round out our retailer offering across all of North America. 2022 marked a huge milestone for Maëlys with our entrance into one of the largest beauty retailers in the U.S. We are proving that the combination of a highly successful DTC channel coupled with a strategic retail partnership is a winning formula" said Rom Ginzburg, CEO of Maëlys.
"With the body care boom at an all-time high and Maëlys leading the charge, we are meeting customer demand by formulating premium products for targeted parts of the body. We are excited to team up with Shoppers Drug Mart to give our customers in Canada the opportunity to shop Maëlys in-stores nationwide."