iWay Magazine Revista de Estilo de Vida, Tecnología, Belleza, Viajes y Moda

Beauty

The era of aura: GHOST fragrance rebrands as it unveils a new chapter

The era of aura: GHOST fragrance rebrands as it unveils a new chapter

The era of aura: GHOST fragrance rebrands as it unveils a new chapter Think back. There’s a moment, maybe small, maybe life-changing, when GHOST was part of your story. Was it the scent you wore the day you first fell in love? A Christmas gift for your Mum that became her favourite? Or was it simply part of a story shared around the dinner table? For over two decades, GHOST has been more than a fragrance; it’s been a thread in the fabric of some of life’s most cherished memories. It’s the invisible signature of a moment – and it’s...

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Estée Lauder launches on Amazon in Canada

Estée Lauder launches on Amazon in Canada

Estée Lauder launches on Amazon in Canada Estée Lauder has launched in Amazon’s Canadian Premium Beauty store, bringing its skincare, makeup, and fragrances to more Canadian customers.  Estée Lauder launches on Amazon in Canada. - Estée Lauder With this launch, Canadian shoppers can now browse and purchase Estée Lauder hero products, such as the award-winning Advanced Night Repair Serum and its foundation, Double Wear Stay-In-Place, through a convenient and trusted online shopping experience. Customers can also find other brand favourites like Revitalizing Supreme+, Re-Nutriv, and Futurist Hydra Rescue Moisturizing Foundation.“This launch marks a significant milestone for the Estée Lauder brand in Canada,” said Justin...

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New NEUTROGENA® Hydro Boost 10% Niacinamide Serum 30ml

New NEUTROGENA® Hydro Boost 10% Niacinamide Serum 30ml

New NEUTROGENA® Hydro Boost 10% Niacinamide Serum 30ml is now available at Boots, Amazon. NEUTROGENA® UK & Ireland introduces its latest innovation to popular face-care range Hydro Boost with a NEW 10% Niacinamide Serum. Dullness, texture, visible pores? Skin lost its glow-jo? It’s a Hydration Situation! The new NEUTROGENA® Hydro Boost 10% Niacinamide Serum hydrates in just one use and visibly brightens and refines pores. The result? A smoother, radiant, and more even complexion. The secret? An effective, multi-action formula combining two superstar ingredients to innovatively deliver next-level hydration: Hyaluronic Acid to help retain water to boost skin hydration, and 10%...

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HELLO! & L’Oréal Paris Launch‘The Ageless Issue’

HELLO! & L’Oréal Paris Launch‘The Ageless Issue’

HELLO! & L’Oréal Paris Launch‘The Ageless Issue’ THE WHAT? HELLO! magazine joined forces with L’Oréal Paris to launch ‘The Ageless Issue,’ a campaign aimed at challenging the role of age in defining women’s stories. In a media first, HELLO! removed all mention of age across its print and digital platforms to highlight achievements and experiences without numerical markers. THE DETAILS  During the week of 17 March, HELLO! excluded any reference to age in its articles, social media posts, newsletters, and meta descriptions. A poll of HELLO! readers unanimously supported the idea of removing age from coverage. Jo Whiley, a prominent...

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Hourglass Cosmetics Announces Gracie Abrams as Global Brand Partner

Hourglass Cosmetics Announces Gracie Abrams as Global Brand Partner

Hourglass Cosmetics Announces Gracie Abrams as Global Brand Partner THE WHAT? Hourglass Cosmetics has named GRAMMY®-nominated singer-songwriter Gracie Abrams as its global brand partner. The partnership introduces an expanded complexion lineup, including new shades of Vanish Airbrush Concealer and a new Illusion Priming Moisturizer. THE DETAILS  The “Any Time, Any Place, Any Wear” campaign features Abrams in different lighting scenarios over 16 hours, highlighting the longevity of the updated Vanish Airbrush Concealer and other complexion products. Hourglass has added 10 new shades to its Vanish Airbrush Concealer range, bringing the total to 32, alongside new travel-friendly formats of Vanish Airbrush...

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