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Why indie success is so much more than being Insta-ready

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Why indie success is so much more than being Insta-ready

Why indie success is so much more than being Insta-ready Indie brands need to communicate their ‘why’ – all the reasons, values and mission that define business (Getty Images) RELATED TAGS: Indie beauty, Indie beauty brands, Innovation, Marketing, Branding Instagram is a powerful place – the social platform where influencers hang out and filtered product placements dazzle, but brand visibility requires so much more depth, says an indie beauty expert. Independent beauty brands have captured the hearts and minds of consumers globally, largely because many plug a market gap or answer needs that big beauty can’t. But in a competitive marketplace, indie beauty owners must...

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Function of Beauty is best known for its custom shampoos, but I think its lesser-known custom hair mask is better

custom Function of beauty hair mask shampoos

Function of Beauty is best known for its custom shampoos, but I think its lesser-known custom hair mask is better

Function of Beauty is best known for its custom shampoos, but I think its lesser-known custom hair mask is better Function of Beauty's nourishing hair mask is customized just for your needs.  Function of Beauty Function of Beauty is a haircare startup that creates customized formulas based on your hair's specific needs. The Function of Beauty Hair Mask ($19) is one of the brand's newer products and, in my opinion, it's the hero product of the entire collection. It's affordable, comes with a lot of product, and is filled with moisturizing ingredients designed to help your individual hair goals.  Function of Beauty Hair Mask$19.00  FROM  FUNCTION OF...

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E-girls and boys’ style is the antidote to the homogenised IG aesthetic

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E-girls and boys’ style is the antidote to the homogenised IG aesthetic

@eve.frsr E-girls and boys’ style is the antidote to the homogenised IG aesthetic In the age of the cookie-cutter Instagram influencer, an army of Gen-Zers are exploring the alternative via rising social platform TikTok It’s likely that, if you’ve heard of E-girls before, you know them as the wide-eyed, quirky, and beautiful gamers who earn six-figure salaries playing consoles on Twitch – or otherwise by selling their bathwater. Starting life as a misogynistic insult for women whose passion for video games was claimed to be a ploy for male attention and money, the term has evolved and grown to encompass a huge community of Gen-Zers intent...

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CrossFit for your face: New beauty gadget acts 'like a workout' for facial muscles

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CrossFit for your face: New beauty gadget acts 'like a workout' for facial muscles

CrossFit for your face: New beauty gadget acts 'like a workout' for facial muscles  Swedish skincare brand Foreo have developed the beauty product Called 'BEAR' the device promises to be a 'workout for the face' using currents It exercises the face and neck, aiming to be a toning device and facial in one The $395 gadget can be used after applying serum and has an anti-shock system A beauty gadget that claims to be like a 'workout for the face' is set to launch in Australia, promising higher cheekbones and a lifted jawline with minimal effort. Swedish skincare brand Foreo...

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Caroline Flack - Barnham beauty salon takes action after death of TV star

Barnham beauty salon Caroline Flack death Dollface Beauty TV Tv star

Caroline Flack - Barnham beauty salon takes action after death of TV star

Caroline Flack - Barnham beauty salon takes action after death of TV star A beauty shop in Barnham has banned gossip magazines following the death of TV star Caroline Flack. Dollface Beauty, at Windmill Shopping Village in Yapton Road, took to social media this week to tell customers that gossip magazines would no longer be in the reception area. Melisa Bellikli, who owns the salon with her sister Selma, said: “Following the devastating suicide of Caroline Flack, DollFace Beauty will now provide a refreshing, positive and inspiring alternative reading material, such as self growth books, inspirational mindfulness, home decor and...

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