NEUTROGENA® UK & Ireland introduces its latest innovation to popular face-care range Hydro Boost with a NEW 10% Niacinamide Serum.

Dullness, texture, visible pores? Skin lost its glow-jo? It’s a Hydration Situation! The new NEUTROGENA® Hydro Boost 10% Niacinamide Serum hydrates in just one use and visibly brightens and refines pores. The result? A smoother, radiant, and more even complexion.

The secret? An effective, multi-action formula combining two superstar ingredients to innovatively deliver next-level hydration: Hyaluronic Acid to help retain water to boost skin hydration, and 10% Pure Niacinamide (a form of Vitamin B3) known to visibly improve uneven skin texture and complexion.

Developed with dermatologists and suitable for all skin types and tones, including sensitive skin, this lightweight, fragrance-free, fast-absorbing and non-sticky serum delivers hydration whilst providing smooth, radiant skin with visibly refined pores.

NEUTROGENA® UK & Ireland marketing director, Anthony Dunn, says: “NEUTROGENA® has beauty down to a science. With clinically proven products obsessively formulated with dermatologists, our new Hydro Boost 10% Niacinamide Serum is a testament to that commitment. It’s the perfect evolution of our beloved Hydro Boost range, combining the hydrating power you know and trust with the pore-refining benefits of our science-backed Niacinamide formula.”

Partner the NEW NEUTROGENA® Hydro Boost 10% Niacinamide Serum with the hero Hydro Boost Water Gel moisturiser and wider Hydro Boost range to amplify your skin hydration routine. Available now from Boots, Amazon, and LOOKFANTASTIC, RRP £19.99.