Going live in January 2020 means Mettalusso, Inc. launched during one of the most challenging moments in history. The founder, Christine C. Oddo has seen many ups and downs in her career creating and marketing for celebrity, beauty, fashion, and reality TV for both large companies and start-ups. She was a brand manager for the Kardashian's first skincare lineup, the developer of the Kat von D Makeup collection for Sephora, marketed the Denise Richards haircare collection for Cristophe Beverly Hills with CVS and supported dermatologist content development in the Discovery TV reality show '10 Years Younger'.
Multiple points of differentiation solidifies the company for legacy brand status. Mettalusso is the world’s first brand to be originally curated with glam vegan products featuring makeup, skincare and pet grooming collections. It is the first brand to harmonize packaging and messaging across the collections of people and pet products.