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Première Vision embraces beauty with first-ever showcase in Paris

Première Vision embraces beauty with first-ever showcase in Paris

For its edition taking place from September 16 to 18, Première Vision Paris opens the door to the world of beauty for the first time, in an inspirational approach aligned with the show’s seasonal trends.

Make Up For Ever Academy Exhibition 2025 Makeup Artist: Qingqing CAO / Model: Cheng LIU
Make Up For Ever Academy Exhibition 2025 Makeup Artist: Qingqing CAO / Model: Cheng LIU - Photo : Jing RUAN

An “unprecedented approach that goes beyond the boundaries of fashion to open a dialogue with beauty, music, and related creative universes,” indicates the organizer, who expects 1,000 exhibitors at this event, 12% of whom are newcomers. The offer of fibers, yarns, fabrics, knits, leathers, designs, accessories, and finished products now includes a cosmetic interpretation of the season.

“Our portfolio of products and events cannot be limited to a position of observer, but must become more ‘inspirational,’ being a player in this fashion ecosystem which is going through a period of segmentation and profound transformation,” explains Florence Rousson, managing director of GL Events’ Fashion division. “We want to put color back at the center of the discussion and, via beauty, challenge the convergence of industries. The intention is not to become a cosmetic show. But we may be able to present white-label brands that can accompany brands thinking of expanding into this market.”

Beauty Pathways will present a series of proposals directly inspired by the Autumn/Winter 2026–2027 trends. This will include the Make Up For Ever Academy, which will showcase a selection of student creations. Also on display will be a range of nail polishes by global specialist Fiabila.

Make Up For Ever Academy Exhibition 2025 / Makeup Artist: Mengtong WU / Model: Alice
Make Up For Ever Academy Exhibition 2025 / Makeup Artist: Mengtong WU / Model: Alice - Photo : Jing RUAN



Themed perfumes and cocktails will also be offered by Robertet, a supplier of aromatics for beauty, perfume, and food, through its Villa Blu acceleration program. On Tuesday and Wednesday, the Abondance collective of DJs and contemporary artists will present musical interpretations of the season’s colors and materials.

A series of conferences dedicated to bridging the gap between fashion trends and the beauty world will also be held over the three days of the show. Like all the show’s conferences, these talks will be recorded for the first time and made available for replay on the Première Vision portal.



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