Fashion — microtrends

Are Instagram microtrends making or breaking sustainable fashion? Microtrends cropping up on social media are changing the fashion industry as we know it   -   Copyright  Canva Like most things, fashion is uncompromisingly tied to the changing social and economic landscape of our modern lives. To mediate these ever-changing attitudes, trend forecasting has become the trusted method that fashion retailers and consumers have relied upon for decades in deciding what to invest in, what to produce, and what to wear. However, with the increasingly randomised nature of social media, and the uncertainty caused by the pandemic, trends are becoming more difficult...