Jisoo NYFW 2026: BLACKPINK Star Takes Over The Plaza With Tommy Hilfiger
Jisoo at NYFW 2026 delivered exactly the kind of fashion moment BLACKPINK fans have come to expect: an iconic New York location, a celebrity-packed front row and a major global fashion brand.
The BLACKPINK singer attended Tommy Hilfiger’s Spring 2027 runway show on September 10, 2026, as the American designer transformed New York’s legendary Plaza Hotel into the setting for his latest take on modern preppy style.
For fans in Singapore and across Asia following the crossover between K-pop and luxury fashion, Jisoo’s appearance was one of the standout moments of New York Fashion Week.
Why was Jisoo at New York Fashion Week 2026?
Jisoo was invited to Tommy Hilfiger’s “Plaza Prep” presentation, which showcased the brand’s Spring 2027 collection.
She sat in the front row alongside an international guest list that included Camila Cabello, Kate Moss and Patrick Schwarzenegger. Girls’ Generation stars Hyoyeon, Yuri and Sooyoung were also among the K-pop names attending the show.
Gigi Hadid opened the runway as Hilfiger presented a collection combining traditional American prep with looser silhouettes, vivid colours, rugby influences, plaids and updated collegiate pieces.
Jisoo and Camila Cabello were also photographed together in the front row, giving fans another highly shareable NYFW moment.
Jisoo and Tommy Hilfiger already have history
Her presence at The Plaza was more than another celebrity invitation.
Jisoo has been a Tommy Hilfiger global ambassador since 2024, and the brand has repeatedly placed her at the centre of campaigns aimed at connecting its American heritage with a younger international audience.
Just days before NYFW, Tommy Hilfiger unveiled its Fall 2026 campaign starring Jisoo at The Plaza Hotel.
The campaign showed her wearing updated versions of classic American pieces, including varsity jackets, pleated skirts, cable knits and loafers, against one of Manhattan’s most recognisable backdrops.
That made her return to The Plaza for the runway show particularly fitting: the location had already become part of Jisoo’s latest fashion story.
Why The Plaza mattered
Tommy Hilfiger’s choice of venue was personal.
The designer previously lived at The Plaza for more than a decade and described the hotel as a place where major figures from entertainment, fashion and culture have traditionally crossed paths.
For Spring 2027, he used that history to create a show where classic uptown New York style met a younger, more relaxed interpretation of American prep.
And Jisoo fit naturally into that world.
Her style tends to balance polished, feminine pieces with a clean contemporary aesthetic, making the collaboration feel more cohesive than a simple celebrity endorsement.
Jisoo vs Lisa at NYFW 2026
BLACKPINK fans also had another reason to follow New York that week.
While Lisa appeared at Bulgari’s Serpenti Infinito event, Jisoo represented a very different fashion identity at Tommy Hilfiger.
Lisa’s New York moment leaned toward dramatic high jewellery and evening glamour. Jisoo’s was built around classic American fashion, preppy styling and The Plaza.
Together, the two appearances showed why BLACKPINK remains such a powerful force in global fashion: its members do not need to share the same aesthetic to dominate the conversation.
Why Jisoo NYFW 2026 matters for K-pop fashion
K-pop idols are no longer simply guests used to generate attention outside a runway.
Jisoo’s relationship with Tommy Hilfiger includes campaigns, ambassador roles and repeated appearances that connect her directly with the visual identity of the brand.
Her NYFW 2026 appearance demonstrates how deeply K-pop has become integrated into the international fashion system.
And when one of BLACKPINK’s biggest stars sits front row at The Plaza, the impact travels far beyond Manhattan.
Key Takeaways
Jisoo attended Tommy Hilfiger’s Spring 2027 show at The Plaza Hotel during New York Fashion Week on September 10, 2026. The BLACKPINK star, a Tommy Hilfiger global ambassador since 2024, joined a front row featuring Camila Cabello, Kate Moss and several Girls’ Generation members.
FAQ
Was Jisoo at New York Fashion Week 2026?
Yes. Jisoo attended Tommy Hilfiger’s Spring 2027 NYFW show at The Plaza Hotel on September 10, 2026.
What brand did Jisoo attend at NYFW 2026?
She attended Tommy Hilfiger’s “Plaza Prep” show.
Is Jisoo a Tommy Hilfiger ambassador?
Yes. Tommy Hilfiger identifies Jisoo as a global ambassador for the brand since 2024.
Who sat with Jisoo at NYFW?
Jisoo was photographed sitting front row with Camila Cabello, while Kate Moss and other international celebrities were also at the show.