Reuben Selby presented thirty-nine looks each designed with sustainability at the core; 95% of the collection was made from deadstock fabrics from The Fabric House. The remaining materials consisted of cactus leather from Adriano Di Marti and FLWRDWN wadding from Pangaia. Created for shopping responsibly; garments are lasting investments to be collected and endlessly reworn. Shoes were provided by French hiking brand Salomon.
Reuben Selby’s second collection embraces a piece of himself with inspiration drawn from ‘Bayanihan’, a Filipino custom which means ‘community’ and refers to unified teamwork. Inspired by his mother’s home in the Philippines, the collection takes cues from the aerial landscapes of rice paddies, traditional dress, martial arts and Brutalism, resulting in a pure and rich clash of culture.
Garments included tailored draped coats, fitted skirts adorned with functional oversized pockets, corsets with exaggerated sleeves and more. Each item serves as a minimalist foundation piece designed to be worn with ease. British artist Alexander James collaborated to paint directly onto select garments and a print was created from one of his artworks.
The set was conceptualised with PLAYLAB, INC. and explores recycled cardboard as an art medium while establishing a visual message of the importance of utilising sustainable resources. The cardboard was used to create abstract forms such as a huge central sculpture and passageways set throughout the space for a trio of martial arts performers to move between and open for the models to walk and interact within.
The models' makeup and nails were sponsored by Faculty and hair by BLEACH London. Guests enjoyed drinks provided by Cîroc Vodka.
The brand announced in Paris October 2020 with a debut show at the Ritz Paris as part of Paris Fashion Week to an incredible response. Receiving high praise for its use of extreme wearability and for being conscious of its ecological impact from the outset.
Notes for Editors —
For more information on The Fabric House’s circular fabrics section please see here.
For more information on Adriano Di Marti’s cactus leather please see here.
For more information on Pangaia’s FLWRDWN please see here and below.
FLWRDWN TM is a patented, high performing, hypoallergenic and animal-free replacement for traditional animal and petroleum-based synthetic down. It’s a perfect example of PANGAIA's commitment to high-tech naturalism. FLWRDWN TM is a cellulosic material made with wildflowers found in native prairies and grown without the use of irrigation or pesticides. This is part of a regenerative system that contributes to biodiversity preservation. See more information here.
Reuben Selby is an introspective showcase - for the wearer not the viewer.
‘A collection of genderless clothes with a sustainable focus’ - VOGUE.COM
‘Reuben Selby is crafting maximalist clothes for introverts’ - i-D
Please direct enquiries to Huxley
firstname.lastname@example.org and email@example.com