GINORI 1735 MAKES ITS DEBUT IN SWITZERLAND WITH A NEW E-STORE
- The Company continues to exploit the potential of the new digital tools to boost its growth and, with the recent addition of the Swiss market, now reaches 31 countries through its e-commerce channel;
- Since 2018, the Maison has multiplied activities aimed at generating awareness and strengthening its online presence, with the penetration into new markets and the identification of its most loved creations;
- The new online store will also be offering the Swiss customers an interactive, personal and up-to-the-minute shopping experience, with a particular focus on younger consumers.
Sesto Fiorentino (Florence), December 2020 – Ginori 1735, the expression of the Italian excellence in the field of luxury and lifestyle, one of the world's leading brands in pure porcelain and in the highest quality artistic design, pursues its growth strategy based on the reinforcement of digital tools, as it adds Switzerland to the portfolio of countries now served directly by the company’s proprietary e-commerce channel, a fully integrated part of the corporate website.
With this last addition, 31 markets since 2018 allow Ginori 1735 lovers to conveniently create their own style and express their individuality through a customized shopping experience, with access to a dedicated service for personalizing the creations of the Totem and Corona Monogram lines, and to choose their favourite pieces from the vast range of collections available: Il Viaggio di Nettuno; Aria; Voliére; Oriente Italiano; Catene; Labirinto; Vecchio Ginori; Antico Doccia; Oro di Doccia; Arte; Babele; as well as a selection of bestsellers from the crystal ware, flatware and textile articles.
The new e-store, accessible via computer and mobile devices and available at any time in the comfort of online shopping, also provides an interactive experience, enriched by editorial contents and by a range of services such as: free returns, dedicated customer care in English , personal shipping service via FEDEX and payments by most of the principal credit cards. The new platform dedicated to Swiss customers, in English with prices in Euro, may be accessed at https://www.ginori1735.com/eu/ by setting Switzerland (CH) as the country of shipment, and is powered by Ogilvy, already partner of Ginori 1735 in numerous other projects.
The opening of the new “showcase” in Switzerland is an integral part of the digital strategy pursued by the Manifattura which, during recent years, has focused on multiplying activities aimed at generating awareness and strengthening the brand’s online presence, with the penetration into new markets and the identification of the most loved products. This strategy has witnessed the launch of e-stores in Italy, United Kingdom and France, and the subsequent expansion of e-commerce channels to the rest of Europe: Austria, Belgium, Bulgaria, Cyprus, Croatia, Denmark, Estonia, Finland, Germany, Greece, Ireland, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Czech Republic, Romania, Slovakia, Slovenia, Spain, Sweden and Hungary. In the same direction, Ginori 1735 then added the United States market, in the first place, through an e-commerce platform dedicated to the USA and, in June 2020, Canada as well. In China, last September, the brand also opened its official account on WeChat, the most important and widely frequented Chinese multi-functional platform in the world used for chatting, browsing, purchasing products and services and paying online, with a monthly base of over 1 billion active users and a penetration exceeding 93% of the population of the biggest cities of the country.
“The development of the brand’s digital core is aimed at strengthening our positioning towards the high end of the luxury and lifestyle market, as well as consolidating an even more important strategy at such a difficult time as this. Besides, our online and social presence enables us to be increasingly close to a young and connected public, one that seeks alternative ways of interacting with top brands and which is already accustomed and, indeed, often prefers online shopping experiences rather than purchases effected in physical stores. This strategy is already bringing important results to our brand: in fact, if we merely consider the past five months, we have recorded an increase of almost 280% in online sales, compared to last year, with a growth of 15% in sales generated abroad.” stated Alain Prost, Chairman and CEO of Ginori 1735.
About Ginori 1735
Ginori 1735 has been for almost three centuries one of the main global brands in the field of luxury and lifestyle, the expression of the Italian excellence in pure porcelain and in the highest quality artistic design. Part of Kering Group since 2013, Ginori 1735 has always been associated with great figures of fashion, art, design, architecture, film and decor. The Manifattura creations represent a perfect blend between heritage and innovation. They include tableware collections, art and living objects, gifts, flatware, drinkware and textile articles, expression of a passion for Italian culture, colour, art, and gracious hospitality. The iconic crown that marks the back of tableware in some of the finest homes and most exclusive restaurants around the world stands for the most sophisticated merging of craft and art. This brash combination of taste has always been at the heart of the brand. Over centuries, the Manifattura evolved its process and production, bringing together ancient techniques and contemporary world view to produce homewares under the direction of visionaries. The Ginori 1735 mission is to forward a modern Renaissance, a rebirth and rediscovery of the pleasure, personal expression, and art of everyday life. Today, the Ginori 1735 world is shaped by a multiplicity of voices, opinions, and styles. It reinvests its legacy with the vision of the next generation of cutting-edge style masters, that bring art into everyday life and everyday life into art. Ginori 1735 counts on a distribution network which includes: Florence and Milan flagship stores, one monobrand store in Moscow, selected dealers in Italy and a presence in high-level Department Stores and multi-brand Specialty Stores all over the world.