Fashion
Hyunjin and GUESS: The Campaign That Sold Out Worldwide
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Stray Kids' Hyunjin became GUESS global ambassador in March 2026. Inside the Modern Heritage campaign, the capsule collection and the sell-out numbers.
K-pop at Paris Fashion Week SS27: The Front Row Power Shift
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Paris Fashion Week runs 28 September to 6 October 2026. Why K-pop ambassadors are now structural to the calendar, and what to watch across 68 shows.
Every K-pop Idol Who Is a Luxury Brand Ambassador in 2026
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A working list of K-pop ambassadorships in 2026, from BLACKPINK at Saint Laurent, Dior and Chanel to Stray Kids at GUESS, Tod's and Louis Vuitton.
What to Wear to a Stadium Concert in Singapore's Humidity
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practical guide to dressing for a Singapore stadium concert: fabrics that breathe, shoes that survive six hours, monsoon-proof layers and bag rules.
Common Latex Dress Mistakes to Avoid: Care, Fit & Styling Guide
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Avoid ruined outfits with our guide on common latex dress mistakes. Learn proper sizing, dressing aids, polishing, storage, and styling tips.