Fashion

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder Gen Z-run underwear brand Parade Inc. has been bought by intimates-maker Ariela & Associates International LLC for an undisclosed sum, becoming the latest direct-to-consumer lingerie retailer to be snapped up by a larger competitor. Parade Ariela & Associates, which holds the master license to sell Berkshire Hathaway Inc’s Fruit of the Loom underwear, announced the sale in a statement Tuesday. Parade was valued at $200 million last August, according to founder Cami Téllez.The intimates industry is undergoing rapid consolidation as establishment companies buy brands aimed at younger...

G-III plans major sports comeback for Iconix-owned Starter Starter, the sports-apparel brand that was popular in the 1990s, is plotting a comeback for its old-school styles and is in talks for new deals and endorsements.  Starter Executives at the brand, which is owned by Iconix Brand Group Inc. and licensed to G-III Apparel Group Ltd, are in discussions to provide jerseys for Fox Corp.’s United States Football League, which is entering its third season. They’re also negotiating with the Arena Football League, which is set to resume play in 2024 after a five-year hiatus.Starter also plans to sign athletes to endorsement deals once certain existing contracts...

Caroline Reznik Spring-summer 2024 - womenswear catwalks

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