Donatella Versace Is Back: Her New Fashion and Beauty Brand Will Launch in 2027
Donatella Versace is officially returning to the creative side of fashion — but this time, outside the Versace house.
The designer has announced a new joint venture with REVOLVE Group to create an independent fashion and beauty brand built around her personal creative vision. The project was revealed on September 21, 2026, just as Milan Fashion Week was getting underway. Vogue
For Donatella, it marks a major new chapter after stepping down as Versace’s chief creative officer in March 2025, ending nearly three decades at the helm of the fashion house founded by her brother Gianni Versace. Vogue Mexico
What do we know about Donatella Versace’s new brand?
The biggest detail is that this will be a completely independent venture, rather than an extension of Versace.
The new company will cover both fashion and beauty, with Donatella overseeing the creative direction. According to Vogue, the concept is designed around the way younger consumers discover style, follow culture, shop online and interact with brands. Vogue
REVOLVE brings the digital side of the equation. The California-based company operates REVOLVE and luxury platform FWRD and has built much of its business around influencers, celebrities and younger online shoppers. Reuters
In other words, this is unlikely to look like a traditional old-school luxury house.
When will Donatella Versace’s new brand launch?
The first products are expected to arrive in 2027.
The name of the brand has not yet been revealed, which is arguably one of the most intriguing details surrounding the project.
Vogue reports that the name and first products will be introduced together, with plans to launch across the United States, Latin America, Asia-Pacific and the Middle East. Vogue
That global strategy also makes Latin America particularly interesting for the project from the beginning.
Will it look like Versace?
That is the big question.
Donatella spent decades shaping the ultra-glamorous, sensual and celebrity-driven image associated with modern Versace. But the new company is being presented as an opportunity for her to develop a new voice and new visual identity.
She told Vogue that the partnership gives her the freedom to communicate with a younger generation in a more personal way through fashion and beauty. Vogue
So while fans may expect bold colors, glamour and pop-culture connections, there is no confirmation that the new label will simply recreate the Versace aesthetic.
In fact, doing something noticeably different may be the entire point.
Why did Donatella leave Versace?
Donatella stepped down as creative director in March 2025, after leading the house since 1997 following the death of Gianni Versace.
She remained connected to Versace as its chief brand ambassador, while the company entered a period of major corporate and creative changes. Prada later acquired the Versace brand, and Pieter Mulier is now preparing his first collection for the house. Vogue
That means fashion now faces an unusual situation: Versace continues without Donatella as creative director while Donatella prepares a completely separate brand of her own.
Fashion, beauty — and possibly much more
The project is also expected to stretch beyond conventional runway collections.
Vogue says its ambitions include entertainment and cultural experiences, suggesting that Donatella and REVOLVE want to build something closer to a modern lifestyle platform than just another clothing label. Vogue
That makes the beauty side particularly worth watching. Beauty products can reach a much larger audience than luxury clothing and could give the unnamed brand an immediate global entry point.
Why Donatella Versace’s comeback matters
Few designers are as closely associated with a fashion house as Donatella is with Versace.
That's precisely why this new venture is so fascinating.
For the first time in decades, consumers may get to see what Donatella Versace looks like creatively when she isn't designing under the Versace name.
And with a 2027 launch approaching, one question will probably dominate fashion coverage over the next several months:
What does Donatella look like without Versace?
Key Takeaways
Donatella Versace is launching a new independent fashion and beauty venture with REVOLVE Group, with the first products expected in 2027. The brand name has not yet been disclosed, and the project will initially target markets including the U.S., Latin America, Asia-Pacific and the Middle East. Vogue