What Nike Shoes Is BLACKPINK Lisa Wearing? The $105 Sneakers With a $437,500 History
Lisa’s latest Nike campaign is not promoting a brand-new futuristic sneaker.
Instead, the BLACKPINK star is wearing a shoe whose story goes back more than five decades: the Nike Moon Shoe.
The newest version costs around $105 USD, while Nike Mexico currently lists the Moon Shoe OG SP at $2,299 MXN. But an original historic pair of Moon Shoes once sold for $437,500, making the story behind Lisa’s sneakers much more interesting than their current retail price suggests. Nike.com
What Nike shoes is Lisa wearing?
Lisa stars in Nike’s latest campaign for the Moon Shoe, including a “Tough Red” colorway with a burgundy nylon upper, white leather Swoosh and gum waffle outsole.
The shoe is available through Nike and selected retailers for around $105 USD in the United States. Complex
In Mexico, Nike lists Moon Shoe OG models for $2,299 MXN. Nike.com
Why are they called Moon Shoes?
The name comes from the distinctive waffle-pattern sole.
Nike co-founder Bill Bowerman experimented with a waffle iron belonging to his wife while trying to create a lightweight running sole with better traction.
Nike itself still highlights that unusual origin story on the current Moon Shoe product page. Nike.com
That experiment eventually became one of the foundations of Nike’s early running footwear.
Did Lisa’s shoes really cost $437,500?
No — and this distinction matters.
The modern Moon Shoes Lisa is promoting cost around $105. The $437,500 figure refers to a rare original pair from the early 1970s that sold at auction in 2019, not the retail version Lisa is wearing.
The historical value comes from the shoe’s importance in Nike’s early development and the rarity of surviving original pairs.
So buying Lisa’s Moon Shoes will not cost nearly half a million dollars.
Why did Nike choose Lisa for the Moon Shoe?
Lisa entered a long-term partnership with Nike in 2026, with the brand describing her as an artist whose career reflects experimentation, creativity and global influence. NIKE, Inc.
Nike is now using her to introduce one of its earliest silhouettes to a younger audience.
That makes the partnership unusually fitting: a shoe created during Nike’s experimental beginnings is being reintroduced through one of today’s biggest global pop stars.
What makes the modern Moon Shoe different?
The current Moon Shoe keeps several visual references to the original model, including:
- A low-profile silhouette
- Nylon and leather construction
- Large Swoosh branding
- Rubber waffle outsole
- Retro 1970s running-shoe proportions
Nike describes the modern version as a reinterpretation of the shoe that helped establish the company’s early design language. NIKE, Inc.
Where can you buy Lisa’s Nike Moon Shoes?
The Moon Shoe is currently available through Nike.com and selected retailers, depending on market and colorway.
In Mexico, Nike’s official site lists Moon Shoe OG models at $2,299 MXN, with several sizes available at the time of checking. Nike.com
Because Lisa is now fronting the campaign, certain colors may receive more attention from BLACKPINK fans and sneaker collectors.
Why Lisa’s Moon Shoes are more interesting than they look
At first glance, they are simply retro sneakers.
But their history connects a kitchen waffle iron, Nike’s earliest running experiments, a record-breaking auction and now BLACKPINK.
That is a pretty unusual journey for a $105 pair of shoes.
Key Takeaways
BLACKPINK’s Lisa is promoting the Nike Moon Shoe, a retro sneaker based on one of Nike’s earliest running designs. The modern pair costs about $105 USD or $2,299 MXN, while a rare original pair famously sold for $437,500. The shoe’s waffle sole traces back to Bill Bowerman experimenting with his wife’s waffle iron. Nike.com