Dee Ocleppo Hilfiger, One Jeanswear Group to launch new line
Fashion designer Dee Ocleppo Hilfiger has partnered with global fashion apparel company One Jeanswear Group.
As part of the partnership, the group is poised to launch a new ready-to-wear line for women under the label “Do by Dee Ocleppo”.
“Since the very beginning of conceiving my brand, it was my vision to offer a more elevated style, that is beautiful as well as attainable," said Dee. “This partnership allows us to do exactly that.”
Scheduled to launch in Fall 2024, the line will span various categories, including sportswear, denim, tops, bottoms, shorts, skirts, tee shirts, bodysuits, tank tops, camisoles, and outerwear. Notably, the collection will be inclusive, offering extended sizes to cater to a diverse range of consumers.
The line will be distributed in department stores nationwide and internationally, as well as specialty stores, with wholesale prices ranging from $15 to $50.
Dee launched her modern luxury lifestyle brand, Dee Ocleppo, in New York, in 2011, and continues to see robust growth year after year. The brand is currently distributed in Saks Fifth Avenue, Neiman Marcus, Bloomingdales, FarFetch and better specialty stores worldwide.
Dee is also the creative director of Judith Leiber and has been in the fashion industry for well over two decades.
“We are thrilled to welcome Dee Ocleppo Hilfiger to One Jeanswear Group’s exciting brand portfolio” said Jack Gross, chief executive officer of One Jeanswear Group.
“I had the pleasure of meeting Dee through her husband Tommy, for whom I have the utmost respect. Dee and I had the opportunity to spend some time together to collaborate and shape the vision for Do. We are in the midst of a time where both retailers and consumers are gravitating toward newness. Do by Dee Ocleppo embodies a one-of-a-kind aesthetic and attitude that will captivate and inspire the ultimate consumer.”
One Jeanswear Group’s branded portfolio includes Vintage America, Jessica Simpson, Sam Edelman, Circus NY, Ella Moss, and Nine West Jeans, among others.