iWay Magazine Revista de Estilo de Vida, Tecnología, Belleza, Viajes y Moda

Beauty

Unilever Ventures invests in haircare brand Straand

Unilever Ventures invests in haircare brand Straand

Unilever Ventures invests in haircare brand Straand Food and personal care giant Unilever continues to shop for brands in the beauty sector. Through its start-up investment programme called Unilever Ventures, the Dutch group has recently invested $2 million (€1.8 million) into newly-launched Australian haircare brand Straand. The investment was made two months after Unilever Ventures acquired a stake in Indonesian vegan cosmetics brand Esqa. Visual by haircare brand Straand - DR Straand was founded in July 2022 by Jeremy Hunt, Sarah Hamilton, also the co-founder of Australian skincare brand Sand & Sky, Tim Brown, Meagan Pate and Nick Morris. It...

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How to Pull Off TikTok’s “Crying Girl” Makeup Trend

How to Pull Off TikTok’s “Crying Girl” Makeup Trend

How to Pull Off TikTok’s “Crying Girl” Makeup Trend Sad girls are in. These days, emotional expression has more to do with celebration than suppression—tearing up on social is almost as common as weeping (quietly) on the subway—and the shift puts the aesthetic merits of a good cry on full display. Rosy cheeks! Glistening eyes! Defined lashes! Crying makeup is making the rounds. It’s on TikTok (another trend popularized by creator Zoe Kim Kenealy) and even on-screen in HBO’s Euphoria, and for good reason: Once the actual tears are wiped away, the remaining effects converge for a look that veers into romantic territory. ...

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The Chanel Métiers d’Art Runway Was a Study in Easy Holiday Makeup

The Chanel Métiers d’Art Runway Was a Study in Easy Holiday Makeup

The Chanel Métiers d’Art Runway Was a Study in Easy Holiday Makeup Each year, the Chanel Métiers d’Art show delivers a jolt of sumptuous glamour worthy of the holiday season. This year’s runway took place in Dakar, Senegal (the house’s first-ever show in Africa), and the departure harkened an arrival of bold, textured, and abundant looks accompanied by easy beauty. Basically, the ideal antidote to the winter’s bitter cold. The Chanel Métiers d’Art collection is the product of an ongoing creative collaboration between creative director Virginie Viard and a cadre of artistically minded conspirators—musicians, choreographers, directors, but mostly friends—with the resulting looks...

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Geltor expands into hair care with the commercial launch of NuColl™

Geltor expands into hair care with the commercial launch of NuColl™

Geltor expands into hair care with the commercial launch of NuColl™, a biodesigned vegan collagen targeted for hair manageability and styling News provided by Geltor NuColl™ is a vegan collagen offering an animal-free alternative to traditional animal-derived collagens for global hair care applications Demonstrated product benefits include significant improvement in hair smoothness, curl definition, split end mending, frizz, and volume control Suitable for all hair types, best performance for textured hair EMERYVILLE, Calif., Jan. 19, 2023 /PRNewswire/ -- Aligned with shifting consumer sentiments and the growing demand for vegan and cruelty-free beauty products, Geltor, the leader in biodesigned proteins, introduces...

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Zuvi Halo Named one of TIME Magazine's Best Inventions of 2022

Zuvi Halo Named one of TIME Magazine's Best Inventions of 2022

Zuvi Halo Named one of TIME Magazine's Best Inventions of 2022 News provided by Zuvi NEW YORK, Jan. 19, 2023 /PRNewswire/ -- The future of haircare is here. Revolutionary beauty technology brand, Zuvi is proud to announce that its Halo Hair Dryer has been named one of TIME Magazine's Best Inventions of 2022. Unlike traditional hair dryers, the Zuvi Halo  is powered by light instead of high heat to dry hair in a sustainable and eco-friendly manner to promote healthy hair. With more than 150 global patents, the groundbreaking innovation represents a generational change in the category. Zuvi Halo Named...

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