Fashion

K-pop stars become models as fashion brands eye their global fanbase U.S. designer Tommy Hilfiger browses through a rail of custom-made suits worn to this year's Met Gala by K-pop stars Stray Kids, before opening up a tuxedo to reveal a special label. The eight-member South Korean boy-band are Tommy Hilfiger brand ambassadors and caused an online frenzy when they became the first K-pop group to attend the prestigious Manhattan fashion event in May."We did a special label 'Tommy Hilfiger with the Stray Kids' and they loved it, we loved it and I think it will go down in history...

Google expands AI try-on tool to dresses, links with Simkhai Google is expanding its generative AI powered virtual try-on (VTO) tool to the dresses category and has partnered with New York label Simkhai for the event. Google The company said that since launching last year, “virtual try-on has been a success for shoppers and brands alike. Images with this feature on Search get 60% more engagement, and shoppers are more likely to visit a brand's website after using it”.Moving into the dresses category makes commercial sense for Google’s tool as it's a top-searched apparel category. Of course, there’s a lot...

PUMA and Porsche Celebrate 50 Years of Porsche 911 Turbo New collection celebrates Porsche’s legacy with shoes and apparel. PUMA x Porsche collectionPUMA, Porsche PUMA has announced the launch of the PUMA x Porsche collection, a tribute to the 50th anniversary of the iconic Porsche 911 Turbo. This collection captures the essence of heritage and retro aesthetics, celebrating the enduring power of family and the timeless appeal of the Porsche 911 Turbo. The Legend of Turbo is a celebration of 50 years of legacy, love and memories passed down through generations. Each piece in the collection is designed to evoke...

Del Monte, Urban Outfitters Launch Exclusive Graphic Tees Collection includes T-shirts for women and men. Del Monte t-shirtUrban Outfitters Del Monte, the canned fruit brand, has launched an exclusive range of merchandise in collaboration with Urban Outfitters, featuring its badge logo.  This collection builds on the current trend of graphic T-shirts and includes a women’s and men’s logo tee.  The women’s Daisy Street baby vintage tee-style top is available in a washed jersey fabric, featuring a crew neck, short sleeves and a shrunken fit, finished with a distressed version of the iconic Del Monte logo on the chest.   The men’s...

Skinnydip London Launches Pokémon Range Collection is made up of 152 phone cases and clothing and a selection of Airpod cases and makeup bags. Skinnydip London x Pokémon rangeSkinnydip London Skinnydip London has announced a Pokémon collection made up of over 150 cases and clothing, based on the Pokémon of the 1st Generation.   The collection designed in the Skinnydip Studio is made up of 152 phone cases and clothing, as well as a selection of Airpod cases and makeup bags.