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Fast Fashion Leaders H&M And Zara; Weathering The Pandemic

Fast Fashion H&M Pandemic Zara

Fast Fashion Leaders H&M And Zara; Weathering The Pandemic

Fast Fashion Leaders H&M And Zara; Weathering The Pandemic Fast fashion, which is the mass production of fashion trend-right products at inexpensive prices, may have to deal with something it is not used to; excess inventory. Typically, the business model calls for many styles shipped frequently to stores, allowing for the trend-right merchandise to have a high sell-through, minimizing markdowns and improving profit margins. The industry inventory turnover for fast fashion is over 4.0 which is considered healthy for apparel stores. Factors impacting the industry are closed stores and a shift in consumer mindset. Photo by Omar Marques/SOPA Images/LightRocket via...

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