Skechers taps Snoop Dogg for Super Bowl campaign
Skechers is teaming up with Snoop Dogg for its latest campaign highlighting Skechers Slip-ins, expected to air at the Super Bowl.
As part of the commercial, set to air in the United States and Canada during the fourth quarter of the Big Game on Sunday, Snoop is captured riding, chilling and coaching in Skechers Hands Free Slip-ins during an action-packed day. In the background, Snoop’s megahit Who Am I? (What’s My Name?) is played.
While demonstrating how Skechers fit every part of his outlandish life, Snoop Dogg is joined by other fellow Skechers ambassadors including Howie Long, Tony Romo, and Snoop’s close friend Martha Stewart.
“I’m a man of the people. I'm excited to partner with Skechers, who always brings something for everyone—just like me,” said Snoop.
“In this commercial, I got together with some of my friends, who also all have very active lifestyles and want to be stylish and comfortable at the same time, which we can do with Skechers. They’re shoes for all walks of life.”
Skechers has been an advertiser during the Big Game since 2010. One of the brand’s most talked-about spots was in 2012 and featured Mark Cuban watching a French bulldog named Mr. Quiggly racing in Skechers GOrun footwear. Most recently, in 2022, the brand featured Willie Nelson in its 10th campaign.