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Esports media rights could surge due to coronavirus, says GlobalData

Corona Esports media rights

Esports media rights could surge due to coronavirus, says GlobalData

Esports media rights could surge due to coronavirus, says GlobalData The coronavirus (COVID-19) outbreak has had a significant impact on esports, one of the fastest-growing areas of the gaming sector. Dozens of esports tournaments have been cancelled, with many more postponed indefinitely, and events scheduled to be held in stadiums are being moved online to mitigate the spread of the disease, says GlobalData, a leading data and analytics company. Rupantar Guha, Senior Analyst of Thematic Research at GlobalData, comments: “With the industry’s shift to online formats, brands are expected to allocate spending on both online and out-of-home ads, with the...

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