Moncler Genius collaborators to include Alicia Keys, Pharrell Williams, Mercedes-Benz
We’re used to reading about the big-name luxury designers that Moncler collaborates with for its various Genius collections. But for 2023 it has already flagged that it will be taking a new approach. And now the names of its latest collaborators have been revealed.
They include an interesting mix of creatives from pop culture, sport, street and even the car industry, such as Alicia Keys, Pharrell Williams, Mercedes-Benz, Palm Angels, FRGMT, Adidas originals, Salehe Bembury, and Roc Nation by Jay-Z.
The latest Genius offer will be shown at a “monumental London Fashion Week event” at Olympia London on 20 February that will “set the tone for a redefining year of Genius, evolving from a world of fashion collaborations to a platform for co-creation across different industries”.
The Genius concept, which was launched in 2018, has been a huge success for Moncler and allowed it to move away from the traditional two-season fashion calendar to monthly collections and a continuous flow of newness.
It said Genius has “constantly tapped into the cultural zeitgeist and continuous evolution is embedded in its DNA”. With that in mind, the platform is now evolving “from the established concept of collaboration, which merges two sets of brand codes together, entering a new phase of co-creation focused on human creative skill and imagination to make something each brand couldn’t achieve on its own”.
It now wants to platform to go “beyond fashion, exploring the boundaries of creation at the intersections of Art, Design, Entertainment, Music, Sport, and Culture”.
So the latest iteration is called “The Art of Genius" and will be "a live show on a grand scale – unveiling the creators, concepts and collections for 2023 under one roof”.
And it said “each co-creator brings their own unique brand of Genius to the potent mix, challenging the boundaries of what’s possible while presenting immersive experiences and performances that represent their creative visions. It’s a multi-format arena for creativity to be appreciated for all its beauty and emotional power”.
As well as the aforementioned collaborators, Moncler added that it’s expanding the theme of co-creation further by inviting Rick Owens to be part of the event. Owens will “challenge the possibilities of design beyond fashion, while also presenting the Moncler + Rick Owens collection”.