Luxury fashion house Bottega Veneta made a grand entrance into Aspen, Colorado, this month with the inauguration of its first store.

Located on East Hyman Avenue, the boutique embraces Aspen's mountainous landscape. In particular, the store's interior features ceiling beams crafted from Aspen wood veneer, and a color palette in white, cream, grey, and beige. 

Drawing inspiration from the region's flora, free-standing display shelves and clothes rails emulate the elegant structure of trees, while soft seating areas mirror the unique shapes of rocks and stones.

Emphasizing warmth and comfort, the interior incorporates luxurious bouclé fabrics on walls and seating, with a secluded area at the back of the store designed to offer a domestic, conversational space for shoppers to relax and engage.

In tandem with the store's opening, Bottega Veneta has forged a partnership with the Aspen Art Museum (AAM). Bottega Veneta will support several events throughout the upcoming year in conjunction with AAM, starting with an exhibition curated by renowned Swiss artist Urs Fischer in collaboration with the Dia Art Foundation.

The exhibition opens on Thursday and runs until April 7, 2024, and spans three floors of the museum, showcasing Chamberlain's groundbreaking sculptures created from discarded automobile parts.