Horchata Is Officially a U.S. Summer Search Trend — and It Just Moved Into Specialty Coffee

Mexico City; July 29, 2026 — Every summer, American search behavior picks a beverage to obsess over. This year it did not pick lemonade. Google's Summergeist report — its first — tracked the food and drink terms Americans are looking up, and the results skewed toward new ingredients and new drinks rather than the expected grilled chicken and pasta salad. Horchata landed near the center of it. USA Trends
For Mexican readers there is a small irony here: the drink now being discovered as a specialty-coffee modifier has been sold in aguas frescas stands for generations.
What the search data shows
| Trend signal | Detail | Source |
|---|---|---|
| Report | Summergeist, Google's first summer trends report, based on U.S. Google Trends data | Google (The Keyword), June 23, 2026 Whole Foods Market |
| Horchata | Among the drinks dominating U.S. summer searches | Google, via Food & Wine USA Trends |
| Matcha-horchata latte | Breakout search term in the past month | Google, via Food & Wine USA Trends |
| Einspänner | At an all-time search high; interest growing since 2023 | Google, via Food & Wine USA Trends |
| Top einspänner flavors | Matcha and hōjicha | Google, via Food & Wine USA Trends |
| Matcha's earlier momentum | Banana pudding matcha latte and strawberry matcha ice cream were top 2025 searches | Google Year in Search 2025, via People blog |
Why horchata works in a coffee bar
Three functional reasons, not just novelty:
- It is already a sweetened, spiced base. Rice, cinnamon and sometimes vanilla mean a barista does not need syrup to build flavor.
- It plays well with bitter greens. Matcha and hōjicha both have grassy or roasted bitterness that horchata's starch and cinnamon round out — which is exactly why the matcha-horchata combination broke out rather than, say, horchata-and-vanilla.
- It is dairy-optional. Traditional Mexican horchata is rice-based, so it slots into plant-milk menus without reformulation.
How to make horchata at home
Traditional Mexican method (about 8 servings):
- Rinse 1 cup of long-grain white rice, then soak it with 2 cinnamon sticks in 3 cups of hot water for at least 4 hours, or overnight in the refrigerator.
- Blend the rice, cinnamon and soaking water until the mixture looks milky and the grains have broken down.
- Strain twice through a fine mesh sieve or cheesecloth — the second pass is what separates good horchata from gritty horchata.
- Add 3 cups of cold water, sweeten to taste (traditionally with sugar; condensed milk is a common shortcut), and finish with a splash of vanilla.
- Chill thoroughly and serve over ice with ground cinnamon on top.
For the matcha-horchata latte: whisk 1 teaspoon of ceremonial-grade matcha with 2 tablespoons of hot water until no lumps remain, fill a glass with ice and horchata, then pour the matcha over the top so it layers. Stir before drinking.
A note on authenticity worth making: Spanish horchata de chufa is made from tiger nuts, not rice. The version going viral in the U.S. is the Mexican rice-based one. If you want to understand how Mexican regional beverages and their ingredients travel, our coverage of the flavors that define Nayarit's cuisine is a useful companion read, and the shift is already visible in Mexico City's specialty coffee scene, where drink menus now change faster than the interiors.
Frequently asked questions
Is horchata dairy-free?
Traditional Mexican horchata is rice-based and dairy-free. Many commercial and café versions add condensed milk or dairy, so it is worth asking.
What does a matcha-horchata latte taste like?
Cinnamon and toasted rice up front, grassy matcha underneath. It reads as a dessert drink without being cloying.
What is an einspänner, and why does it keep appearing next to horchata?
It is a Viennese coffee traditionally served hot with a whipped-cream cap. The chilled version now dominates, and it is at an all-time search high in the U.S. It shows up in the same trend cluster because both are texture-forward, layered iced drinks. USA Trends
How long does homemade horchata keep?
Refrigerated in a sealed container, three to four days. Separation is normal — stir before serving.