ROSÉ’s “new trick” Was Shot Entirely on iPhone 18 Pro: Here’s How Apple Did It
ROSÉ just gave Apple one of the biggest camera tests the new iPhone 18 Pro could ask for.
The BLACKPINK star released her new solo single “new trick” on September 18, accompanied by a colorful music video that looks like a polished big-budget production. The surprise? The entire video was shot on an iPhone 18 Pro.
The collaboration is part of Apple's famous Shot on iPhone campaign and arrives at exactly the same time the iPhone 18 Pro hits stores.
So, how much of ROSÉ's new video was really filmed on a phone?
Was ROSÉ’s “new trick” really shot on iPhone 18 Pro?
Yes.
The official “new trick” music video was filmed entirely using Apple's new iPhone 18 Pro, according to ROSÉ's agency and Apple campaign information.
But there's an important distinction.
“Shot on iPhone” doesn't necessarily mean someone simply pulled an iPhone from their pocket and started recording.
Behind-the-scenes footage from the campaign shows the phone being used with professional filming equipment and rigs, a common technique in high-end smartphone productions.
In other words, the iPhone is the camera — but there is still a professional production team behind it.
The iPhone 18 Pro feature behind the video
One of the stars of the collaboration is the iPhone 18 Pro's new 48MP Fusion Main camera with variable aperture.
Apple says variable aperture allows creators to control the amount of light entering the camera while also providing more creative control over depth of field.
For “new trick,” Apple specifically highlighted the camera's ability to capture low-light footage and depth of field.
That makes ROSÉ's video more than a celebrity advertisement.
It's effectively a demonstration of what Apple wants creators to believe its newest Pro camera can do.
Who directed ROSÉ’s “new trick” video?
Apple didn't leave the experiment in inexperienced hands.
The video was directed by Dave Meyers, the filmmaker behind music videos for major artists including Taylor Swift, Kendrick Lamar and Ariana Grande. Meyers also previously worked with BLACKPINK.
That combination is important: a professional music-video director using a smartphone as the primary camera provides a much more interesting test than an ordinary commercial.
The finished video mixes performance sequences with a playful, nostalgic visual style that feels influenced by teen movies and early-2000s pop culture.
What is ROSÉ’s “new trick” about?
The technology may be grabbing headlines, but there's also a new song.
“new trick” moves ROSÉ toward an energetic garage-punk and alt-pop sound, with distorted guitars and a noticeably brighter attitude.
According to The Black Label, the song centers on overcoming difficult experiences and finding your own “new trick” to move forward.
Amy Allen, who worked on ROSÉ and Bruno Mars' massive hit “APT.,” and Andrew Wells, who collaborated on “Stay a Little Longer,” were involved in producing the track.
ROSÉ joins Lady Gaga, Olivia Rodrigo and The Weeknd
ROSÉ isn't the first major artist Apple has recruited to demonstrate an iPhone camera.
Previous Shot on iPhone music collaborations have involved artists including Lady Gaga, Olivia Rodrigo and The Weeknd.
But ROSÉ arrives at an interesting moment.
K-pop stars now have enormous influence not only in music but also in fashion, beauty and technology marketing.
Putting one of BLACKPINK's biggest stars at the center of the iPhone 18 Pro launch connects Apple directly with that global audience.
Can an iPhone 18 Pro really replace a professional camera?
ROSÉ's video proves something slightly different.
A smartphone can now serve as the primary camera in a professional music-video production — but the phone is only one part of the equation.
Lighting, direction, stabilization, production design, editing and the people operating the equipment still matter enormously.
So don't expect to buy an iPhone 18 Pro and instantly start shooting Dave Meyers videos in your bedroom.
Still, the gap between a smartphone and dedicated filmmaking equipment keeps getting more interesting.
And ROSÉ just gave Apple a very glamorous way to demonstrate it.
Quick answer
Was ROSÉ's “new trick” filmed on an iPhone?
Yes. The music video was shot entirely on the iPhone 18 Pro as part of Apple's Shot on iPhone campaign.
Song: “new trick”
Artist: ROSÉ
Group: BLACKPINK
Phone: iPhone 18 Pro
Director: Dave Meyers
Release date: September 18, 2026
FAQ
What iPhone did ROSÉ use for “new trick”?
The music video was filmed with Apple's iPhone 18 Pro.
Was the whole ROSÉ music video filmed on an iPhone?
Yes. The project is officially promoted as having been shot entirely on iPhone 18 Pro.
What camera does the iPhone 18 Pro have?
Apple's new Pro model includes a 48MP Fusion Main camera with variable aperture, alongside additional Pro camera controls.
Who directed ROSÉ’s “new trick”?
Dave Meyers directed the music video.
When did ROSÉ release “new trick”?
The single was released on September 18, 2026.
Key Takeaways
ROSÉ of BLACKPINK released “new trick” on September 18, 2026, accompanied by a Dave Meyers-directed music video filmed entirely with Apple's iPhone 18 Pro. The project is part of Apple's Shot on iPhone campaign and showcases the phone's 48MP Fusion Main camera and new variable-aperture technology.