iWay Magazine Revista de Estilo de Vida, Tecnología, Belleza, Viajes y Moda

Beauty

China’s app Xiaohongshu taps niche rich female Gen Zers

China’s app Xiaohongshu taps niche rich female Gen Zers

China’s app Xiaohongshu taps niche rich female Gen Zers Teresa Cheung fired up her Xiaohongshu app, turned on her camera and dazzled her nearly 1.8 million online followers over a seven-hour livestream. Bloomberg One moment, she was demonstrating a palette of eyeshadow: “This color is called ‘Love Letter’,” she said in Mandarin, touting a dark berry-colored shade. The next, she was reciting an excerpt from the poem A Valediction: of the Book by John Donne in perfect English: “Study our manuscripts, those myriads Of letters, which have past ‘twixt thee and me,Thence write our annals, and in them will be,To all...

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Zara and Guido Palau continue their partnership with third hair care launch

Zara and Guido Palau continue their partnership with third hair care launch

Zara and Guido Palau continue their partnership with third hair care launch The Inditex group's chain is further solidifying its alliance with Guido Palau. This new line marks the third launch of Zara with the British stylist, following their initial partnership at the end of 2023 to present the limited collection "Glitter in Gold, Make-Up for Your Hair" alongside model Kaia Gerber, and a subsequent collaboration that resulted in the launch of the "Everyday Basics" range in February this year. The Inditex group’s brand presents its third hair care capsule with Guido Palau - Zara Named "Zara Hair Undone," the...

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Too Faced launches on Amazon in the U.S.

Too Faced launches on Amazon in the U.S.

Too Faced launches on Amazon in the U.S. Makeup brand Too Faced announced on Tuesday its launch on the U.S. Amazon Premium Beauty store. Too Faced launches on Amazon in the U.S. - Too Faced The expansion is set to provide shoppers with wider access to Too Faced’s iconic collections, including the top-selling Better Than Sex Mascara and the Born This Way complexion range. Fans can also explore the brand's popular lip gloss and lipstick assortments, as well as new launches like the Chocolate Soleil Melting Bronzing & Sculpting Stick and the Kissing Jelly Lip Oil Gloss. These products, alongside the...

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Kylie Cosmetics to debut at Ulta Beauty at Target

Kylie Cosmetics to debut at Ulta Beauty at Target

Kylie Cosmetics to debut at Ulta Beauty at Target Kylie Cosmetics, the international beauty brand founded by Kylie Jenner, is set to launch at Ulta Beauty at Target on June 9.  Kylie Cosmetics to debut at Ulta Beauty at Target. - Kylie Cosmetics The partnership will allow beauty enthusiasts to easily access fan favorites like the Matte Lip Kit, Tinted Butter Balm, and High Gloss both in-store and online. The move marks a significant milestone for Kylie Cosmetics, which originally launched as a direct-to-consumer brand in 2015 and expanded into physical retail at Ulta Beauty in November 2018.  "We are excited...

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The Good Glamm Group partners with ONDC to expand reach

The Good Glamm Group partners with ONDC to expand reach

The Good Glamm Group partners with ONDC to expand reach The Good Glamm Group has joined the Open Network for Digital Commerce (ONDC) as a direct seller to strengthen its presence in the Indian e-commerce landscape. The Good Glamm Group partners with ONDC to expand reach - Organic Harvest - Facebook With this partnership, the Good Glamm Group aims to connects with a broader consumer base to boost sales of its beauty and personal care products.The Good Brand Co’s portfolio brands like Myglamm, St Botanica, Organic Harvest, Sirona Hygiene, and The Moms Co will be some of the brands selling...

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