Beauty

Why Water-Free Beauty is on the Rise Water is an enormous part of the beauty industry—the first ingredient listed on most shampoos, conditioners, shower gels, toners, and creams is typically H20. But environmental concerns have made consumers more mindful of water waste and their ecological footprints. As a result, an emerging trend in the beauty space incorporates water-free products, known as anhydrous beauty, into daily skin and hair routines. According to dermatologist Dr. Jenny Chiu, beauty products that contain water are breeding grounds for bacteria unless they are pumped up with preservatives. It also means that most active ingredients in...

A Harry Styles Beauty Brand, You Say?   What is a Beautiful Boy without a beauty line to match? It looks like Harry Styles, singer, songwriter, actor, and preeminent boa influencer, is taking the next step in the famous-person life cycle: launching a beauty line. Twitter fan account Harry Styles Update recently discovered that one “Styles, Harry Edward” has registered a new business under the name “Pleased As Holdings Limited,” with Companies House, the U.K.’s registrar of companies. The nature of said business?: “Wholesale of perfume and cosmetics,” of course. According to documents obtained by US Weekly confirming the filing,...

Makeup Trends From Each Decade (1920-2020) Photo credit: 123object / Shutterstock 1. 1920s Jazz. The roaring 20s. Glitz and glamour. These were all the landmarks for this decade, and makeup trends did not disappoint. Women were no longer afraid of taking on a bold makeup regime and instead were excited to dabble in a bit of experimentation.  With Max Factor being founded in 1909 and extravagant makeup being seen on film stars, beauty looks in 1920 were all about the drama. One of the most prominent trends was dark lipstick – from a blood red to darkened berry. Eyeshadow and...

The Strangest Celebrity Product Lines Photo Credit: GoodStudio/Shutterstock Everyone knows at least one celebrity who has released a product or service that just seems a bit…weird. These tales of their outlandish ventures can often drive the sales as everyone scrambles to find out whether the product is truly as odd as it seems or if the hype was manufactured to create a buzz around the launch. Here are a few of the strangest celebrity product lines that will make you ask yourself why they even exist in the first place.   Why Do Celebrities Release Products?  As a celebrity’s fame...

Beauty Trends You Need To Try This Summer This year, summer is set to start in style! June 21st is undoubtedly the date of the year - not only as it marks the first official day of summer, but it’s also that all-important date where we could finally wave goodbye to all legal restrictions on social contact (as per the government roadmap). We’ve already touched on a few ways you can prepare for the big day, but with larger social gatherings and parties just on the horizon, what better time than now to test out and perfect some summer beauty...