The Beach Town in Mexico TikTok Is Calling “The Next Tulum” — But Cheaper

Tulum may have put boho-luxury Mexico on the map, but TikTok has shifted its attention north.

Travel creators are now obsessing over Mazunte, Oaxaca — a tiny Pacific Coast beach town that feels like Tulum before the crowds, influencers, and $30 cocktails.

But is Mazunte really the next big thing?

Where Is Mazunte?

Mazunte sits along Oaxaca’s Pacific coastline, about:

• 1 hour from Huatulco International Airport

• 1.5 hours from Puerto Escondido

Unlike Cancun’s Caribbean blues, Mazunte offers dramatic cliffs, golden sunsets, and wild ocean views.

Why Mazunte Is Going Viral

Searches for “Mazunte Mexico” have spiked thanks to:

• Sunset shots from Punta Cometa (one of Mexico’s most photographed viewpoints)

• Minimalist jungle stays under $120 per night

• Slow-living beach content

• Digital nomads working from open-air cafés

It aligns perfectly with 2026’s biggest travel trends:

• Slow travel

• Wellness-focused trips

• Off-grid aesthetics

How Much Does It Cost?

Compared to Tulum:

• Boutique hotels: $70–$150 per night

• Meals: $8–$20

• Yoga classes: $10–$20

• Surf lessons: $25–$40

It’s still affordable — but prices are rising as exposure grows.

Should You Visit Before It Blows Up?

Mazunte remains low-key for now.

But if Tulum’s trajectory taught us anything, viral fame moves fast.

If you want the boho-beach vibe without the party scene or luxury pricing, this might be the moment.