BEVERLY HILLS PREPARES WITH PARAMOUNT PICTURES' LAUNCH OF A GLOBAL CELEBRATION OF THE 30TH ANNIVERSARY OF THE ICONIC COMEDY CLUELESS
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Relive the '90s with special events during the Summer of CLUELESS!
Beverly Hills, California, June 2025 – Thirty years after its original premiere on July 19, 1995, Clueless remains a smart comedy that hilariously captures teenage life in the 1990s. As popular as its protagonist, CLUELESS is timeless and iconic thanks to its funny story, charming performances, incredible costumes and script full of memorable lines.
Inspired by Jane Austen's Emma , the beloved film written and directed by Amy Heckerling stars Alicia Silverstone as Cher Horowitz, a wealthy, popular, and impeccably stylish student who loves helping others with her wisdom on dating, fashion, and looking good. But when it comes to love… she's completely clueless . The film also features a sensational cast: Paul Rudd, Brittany Murphy, Donald Faison, Stacey Dash, Jeremy Sisto, Breckin Meyer, Elisa Donovan, and Wallace Shawn.
30th Anniversary Celebration
Fans will have the opportunity to relive and celebrate this powerful pop culture gem with events throughout the Summer of CLUELESS :
Screening at the Academy Museum The Academy Museum of Motion Pictures will host a special screening on June 7 as part of its Teen Movie Madness! series , which highlights iconic films programmed in collaboration with the museum’s Teen Council. The screening will include a discussion with director Amy Heckerling, actresses Alicia Silverstone and Elisa Donovan, actor Breckin Meyer, costume designer Mona May, and casting director Marcia Ross.
Re-release in US and UK theaters. The classic returns to US theaters on June 29 and 30, thanks to Fathom Entertainment and Paramount Pictures. In the UK and Ireland, CLUELESS will be screened again from June 27 as part of the 30th anniversary celebration.
CLUELESS, The Musical – “CLUELESS Week” The timeless story of CLUELESS continues to captivate new audiences with its latest musical adaptation, currently playing at the Trafalgar Theatre in London’s West End. With runs extended until March 2026, this new version has been described as “big-hearted, brilliant and flawless” ( Daily Mail ) and “full of warmth, mischief and fun” ( Spectator ).
Written by original director Amy Heckerling, with original music by KT Tunstall (“Suddenly I See,” “Black Horse and the Cherry Tree”), lyrics by Grammy® winner Glenn Slater ( Sister Act , Tangled ), and choreography by Lizzi Gee ( Groundhog Day ), this version is directed by Rachel Kavanaugh.
From June 21st to 28th, “CLUELESS Week” will be celebrated in London, with a special schedule of events. On Saturday, June 21st, CLUELESS: The Musical will be presented at West End Live in Trafalgar Square. On Monday, June 23rd, KT Tunstall will perform a concert at the Royal Albert Hall. There will also be panels at the Trafalgar Theatre and the boutique Chiswick Cinema. During this week, attendees can win prizes for the best look inspired by the film .
Beverly Hills Celebration Beverly Hills Mayor Sharona R. Nazarian will officially declare July 19th as “CLUELESS Day” as part of a larger celebration honoring the film’s cultural impact on the city. The day will feature a street festival with themed activities, photo opportunities, a costume contest, food trucks, local vendors, an outdoor screening hosted by Street Food Cinema, music, giveaways, and more.
In addition, several iconic Beverly Hills hotels are joining the celebration with themed experiences throughout the summer:
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Beverly Wilshire will be offering an exclusive Cher Spa Package and themed dessert at THE Blvd throughout July . Launching June 16th.
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The Beverly Hills Hotel will be joining with a special screening of CLUELESS as part of its poolside cinema series, scheduled for early August.
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The Maybourne Beverly Hills will celebrate CLUELESS Day on July 10 at Concerts on Canon with a special evening of live music from a 90s cover band. The hotel will create themed cabanas with food and drinks inspired by the film. The activation is set to launch on June 17. L'Ermitage Beverly Hills is preparing a Cher Horowitz-inspired themed suite, with details to be announced.
“While many iconic films have been set in our city, CLUELESS stands out not only as a defining film of the 90s, but as a cultural touchstone that continues to resonate with new generations,” said Mayor Nazarian, PSYD. “Its legacy endures because it is stylish and heartfelt, and because it is rooted in Beverly Hills. Every year, fans from around the world visit us to see the locations where it was filmed, and we are thrilled to welcome them on this special occasion.”
Soundtrack Reissue UMe has reissued the film’s soundtrack on standard-weight vinyl in a limited-edition pink edition. The platinum-selling album features The Muffs’ cover of “Kids in America,” Radiohead’s acoustic version of “Fake Plastic Trees ,” and songs from key figures in the ’90s alternative scene including Cracker, Counting Crows, Luscious Jackson, World Party, Beastie Boys, The Mighty Mighty Bosstones (who appear in the film), Coolio, Supergrass, Velocity Girl, and Jill Sobule.
CLUELESS -Inspired Merchandise Collection As part of the 30th anniversary, a special line of themed merchandise will be launched across a variety of categories: toys, apparel, accessories, beauty, and books. Participating brands include Mattel, Revolution Beauty, Funko, Bioworld, DIFF Eyewear, The Jewelry Group, Insight Editions, Running Press, Hallmark, and more yet to be announced.
-
Relive the '90s with special events during the Summer of CLUELESS!
Beverly Hills, California, June 2025 – Thirty years after its original premiere on July 19, 1995, Clueless remains a smart comedy that hilariously captures teenage life in the 1990s. As popular as its protagonist, CLUELESS is timeless and iconic thanks to its funny story, charming performances, incredible costumes and script full of memorable lines.
Inspired by Jane Austen's Emma , the beloved film written and directed by Amy Heckerling stars Alicia Silverstone as Cher Horowitz, a wealthy, popular, and impeccably stylish student who loves helping others with her wisdom on dating, fashion, and looking good. But when it comes to love… she's completely clueless . The film also features a sensational cast: Paul Rudd, Brittany Murphy, Donald Faison, Stacey Dash, Jeremy Sisto, Breckin Meyer, Elisa Donovan, and Wallace Shawn.
30th Anniversary Celebration
Fans will have the opportunity to relive and celebrate this powerful pop culture gem with events throughout the Summer of CLUELESS :
Screening at the Academy Museum The Academy Museum of Motion Pictures will host a special screening on June 7 as part of its Teen Movie Madness! series , which highlights iconic films programmed in collaboration with the museum’s Teen Council. The screening will include a discussion with director Amy Heckerling, actresses Alicia Silverstone and Elisa Donovan, actor Breckin Meyer, costume designer Mona May, and casting director Marcia Ross.
Re-release in US and UK theaters. The classic returns to US theaters on June 29 and 30, thanks to Fathom Entertainment and Paramount Pictures. In the UK and Ireland, CLUELESS will be screened again from June 27 as part of the 30th anniversary celebration.
CLUELESS, The Musical – “CLUELESS Week” The timeless story of CLUELESS continues to captivate new audiences with its latest musical adaptation, currently playing at the Trafalgar Theatre in London’s West End. With runs extended until March 2026, this new version has been described as “big-hearted, brilliant and flawless” ( Daily Mail ) and “full of warmth, mischief and fun” ( Spectator ).
Written by original director Amy Heckerling, with original music by KT Tunstall (“Suddenly I See,” “Black Horse and the Cherry Tree”), lyrics by Grammy® winner Glenn Slater ( Sister Act , Tangled ), and choreography by Lizzi Gee ( Groundhog Day ), this version is directed by Rachel Kavanaugh.
From June 21st to 28th, “CLUELESS Week” will be celebrated in London, with a special schedule of events. On Saturday, June 21st, CLUELESS: The Musical will be presented at West End Live in Trafalgar Square. On Monday, June 23rd, KT Tunstall will perform a concert at the Royal Albert Hall. There will also be panels at the Trafalgar Theatre and the boutique Chiswick Cinema. During this week, attendees can win prizes for the best look inspired by the film .
Beverly Hills Celebration Beverly Hills Mayor Sharona R. Nazarian will officially declare July 19th as “CLUELESS Day” as part of a larger celebration honoring the film’s cultural impact on the city. The day will feature a street festival with themed activities, photo opportunities, a costume contest, food trucks, local vendors, an outdoor screening hosted by Street Food Cinema, music, giveaways, and more.
In addition, several iconic Beverly Hills hotels are joining the celebration with themed experiences throughout the summer:
-
Beverly Wilshire will be offering an exclusive Cher Spa Package and themed dessert at THE Blvd throughout July . Launching June 16th.
-
The Beverly Hills Hotel will be joining with a special screening of CLUELESS as part of its poolside cinema series, scheduled for early August.
-
The Maybourne Beverly Hills will celebrate CLUELESS Day on July 10 at Concerts on Canon with a special evening of live music from a 90s cover band. The hotel will create themed cabanas with food and drinks inspired by the film. The activation is set to launch on June 17. L'Ermitage Beverly Hills is preparing a Cher Horowitz-inspired themed suite, with details to be announced.
“While many iconic films have been set in our city, CLUELESS stands out not only as a defining film of the 90s, but as a cultural touchstone that continues to resonate with new generations,” said Mayor Nazarian, PSYD. “Its legacy endures because it is stylish and heartfelt, and because it is rooted in Beverly Hills. Every year, fans from around the world visit us to see the locations where it was filmed, and we are thrilled to welcome them on this special occasion.”
Soundtrack Reissue UMe has reissued the film’s soundtrack on standard-weight vinyl in a limited-edition pink edition. The platinum-selling album features The Muffs’ cover of “Kids in America,” Radiohead’s acoustic version of “Fake Plastic Trees ,” and songs from key figures in the ’90s alternative scene including Cracker, Counting Crows, Luscious Jackson, World Party, Beastie Boys, The Mighty Mighty Bosstones (who appear in the film), Coolio, Supergrass, Velocity Girl, and Jill Sobule.
CLUELESS -Inspired Merchandise Collection As part of the 30th anniversary, a special line of themed merchandise will be launched across a variety of categories: toys, apparel, accessories, beauty, and books. Participating brands include Mattel, Revolution Beauty, Funko, Bioworld, DIFF Eyewear, The Jewelry Group, Insight Editions, Running Press, Hallmark, and more yet to be announced.