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Sunday Times Bestselling Author on Her Amazon #1 Bestselling Baking Book

Sunday Times Bestselling Author on Her Amazon #1 Bestselling Baking Book

During the pandemic, UK-based Eloise Head pivoted her career from developing recipes for restaurants and food vendors to fun, delicious, and easy desserts for the home chef and created Fitwaffle Kitchen on Instagram. Fans of her simple indulgences quickly grew to over 7.7 million across social media, with some recipes hitting over 100 million views on TikTok and Instagram.
The name ‘Fitwaffle’ comes from Eloise’s passion for fitness, and the belief that all kinds of foods can fit into your daily diet & ‘waffle’ one of her favorite things to make and eat, and because she’s known for “waffling on,” (British slang for talking a lot!).
Her most popular recipes have just 3, 4 or 5 ingredients, and can be whipped up in a short amount of time. 50 three-ingredient recipes including Cookies and Cream Fudge and a Chocolate Hazelnut Mug Cake, four- and five- ingredient recipes such as Peanut Butter Blondies and a Cinnamon Roll in a Mug, plus special-occasion bakes that pull out all the stops, Eloise makes baking a cinch for novice and expert home bakers alike.


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