Roger Vivier Reinvents Summer's Greatest Essential: Raffia

When summer arrives, luxury finds new ways of expression through natural materials, lightweight silhouettes, and accessories designed to accompany the season's most relaxed rhythm. In this scenario, raffia reaffirms its status as an absolute essential, which Roger Vivier reinterprets through the artisanal excellence that defines the Maison.

As part of the High Summer 26 collection, the brand presents a curated selection of shoes and accessories in raffia that translate the spirit of summer into a sophisticated universe, where Parisian savoir-faire coexists with a relaxed and luminous attitude. The campaign imagines a sun-drenched getaway where the Maison's salons and gardens transform into a summer retreat, blurring the boundaries between city and coast.

The Art of Raffia: Sophistication and Contrast

The proposal revolves around one of the season's star materials, worked with a richness of textures that enhances its natural character without sacrificing refinement:

• The Signature Buckles: Roger Vivier's iconic buckles return as the collection's hallmark. Crystals, decorative applications, and luminous finishes converse with the warmth of raffia to create an appealing contrast between craftsmanship and sophistication.

• Versatile Footwear: Highlights include platform sandals with espadrille soles, perfect for adding height with comfort, as well as kitten-heel slingbacks in raffia with polka-dot motifs, which reinterpret a Maison classic with a fresh and feminine air.

• Bags and Accessories: Bags explore diverse silhouettes ranging from elegant evening clutches to structured handbags and shoulder models, demonstrating the versatility of raffia far beyond traditional beachwear codes. The collection is completed with wide-brim hats and canotiers.

Under the creative direction of Gherardo Felloni—who since 2018 has infused the collections with a joyful and decorative spirit while evolving the founder's legacy—each creation reflects a vision of summer where lightness is never divorced from luxury.

• How does Roger Vivier reinvent raffia for summer? The Maison elevates raffia to contemporary luxury by combining it with signature crystal buckles, espadrille soles, and sophisticated designs ranging from slingbacks to structured handbags.

• What does the High Summer 26 collection include? A curated selection of footwear, bags, hats, and accessories crafted in raffia that blend Parisian savoir-faire with effortless summer elegance.

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When utilizing campaign imagery, please adhere strictly to the following parameters:

1. Accreditation: "©Roger Vivier"

2. Images must not be cropped or overlaid with text.

3. Any online image placement must be protected.

4. Images cannot be utilized as a magazine cover.

About Roger Vivier

Founded in Paris in 1937, Roger Vivier is the namesake house of the French shoe designer—one of the 20th century's most prodigious and revolutionary talents in haute couture and luxury footwear. Monsieur Vivier crafted iconic designs for legendary figures from Josephine Baker and Marlene Dietrich to Queen Elizabeth II.

Italian designer Gherardo Felloni has served as Creative Director since 2018, evolving the founder's legacy with a contemporary design language that spans shoes, handbags, jewelry, hats, and ready-to-wear, worn globally by leading artists and royalty.