MICHAEL KORS CELEBRATES THE TENTH ANNIVERSARY OF WATCH HUNGER STOP, THE BRAND’S HUNGER-FIGHTING INITIATIVE IN SUPPORT OF THE WORLD FOOD PROGRAMME
Mexico City, November — Michael Kors is thrilled to be celebrating the tenth anniversary of the brand’s Watch Hunger Stop initiative in support of the United Nations World Food Programme (WFP). Michael Kors’ Watch Hunger Stop campaign is focused specifically on helping WFP provide much-needed school meals to children in food-insecure regions of the world. A decade after its launch, Watch Hunger Stop has reached the major milestone of delivering 30 million school meals through WFP’s school meals program—an achievement made possible by the extraordinary support and generosity of friends all over the world.
Familiar faces from the first decade of Watch Hunger Stop—Halle Berry and Kate Hudson—have returned to mark the occasion and show their ongoing support, including in imagery shot by photographer Cliff Watts. Berry joined Michael Kors for the start of Watch Hunger Stop in 2013 and 2014, while Hudson first joined the initiative in 2015 through 2018. Both have participated in field visits to WFP-supported communities on behalf of the brand.
“I’m very proud of everything Watch Hunger Stop has accomplished over the past ten years. It’s a reason to celebrate and a challenge to do more,” says Kors. “I truly believe that the fight against global hunger is one we can win, and I’m grateful to everyone who has joined us our cause over the years—including Halle and Kate. Their compassion and support have been so important in helping us share the message of WFP’s life-changing work, and it’s incredibly special to me that they’ve come back to celebrate this anniversary.”
For the tenth anniversary, Berry and Hudson are pictured in a special-edition watch, a nod to the very first Watch Hunger Stop product, as well as T-shirts designed in collaboration with creative agency Sang Bleu. Based in Switzerland and led by creative director and tattoo artist Maxime Plescia-Buchi, Sang Bleu is known for its collaborations with luxury brands and media as well as for Pleschia-Buchi’s geometric design sensibility. For this collaboration, he brought his signature touch to a futuristic graphic that features a globe in the shape of a heart. The heart symbol—indicating Michael’s belief that “food is love”—has often been a part of Watch Hunger Stop designs, and the bright, optimistic blue is WFP’s identifying color.
The Watch Hunger Stop 2023 watch, T-shirt and a tote will launch on October 1, 2023. The special-edition watch ($325) features a blue face with a tonal globe design, while the back is engraved with Michael’s signature and the line “10 Years And Counting” to acknowledge the brand’s commitment to continuing its partnership with WFP. A white, 100% recycled cotton T-shirt ($40) and a tote made from recycled canvas ($98) feature the same blue heart graphic and the WFP logo. All profits from the sale of T-shirt, tote and watch go to WFP.* The brand looks forward with pride and optimism to achieving WFP’s goal of Zero Hunger.
SHOW YOUR SUPPORT
The special-edition Watch Hunger Stop watch, T-shirt and tote will be available online and in select Michael Kors Lifestyle stores globally from the 1st of October, 2023. Michael Kors will donate all profits from every Watch Hunger Stop T-shirt and tote sold through official Michael Kors channels to the United Nations World Food Programme (WFP)* to support children in
need. Each sale of the Watch Hunger Stop watch will donate 200 meals, the equivalent of $50. Throughout the month of October, Michael Kors customers can make a donation to WFP at select Michael Kors stores around the globe. Just $5 feeds a child in school for one month. Or go to WatchHungerStop.com and follow the on-screen link to donate to WFP directly (select countries only).
In addition to the sale of these special-edition products, the brand will be introducing other ways for people to help achieve WFP’s goal of Zero Hunger, including a social media filter and special donation opportunities for KORSVIP members. Stay tuned!
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To purchase the special-edition Watch Hunger Stop T-shirt, tote or watch, visit www.watchhungerstop.com
To learn more about WFP, visit http://www.wfp.org
World Food Programme on Facebook: www.facebook.com/worldfoodprogramme World Food Programme on Instagram: www.instagram.com/worldfoodprogramme @WFP on Twitter: twitter.com/wfp
*For each special-edition Watch Hunger Stop watch, Michael Kors will donate 200 meals – the equivalent of $50 – to WFP. For each Watch Hunger Stop T-shirt or tote purchased from a Michael Kors retail store or official Michael Kors website, Michael Kors will donate 100% of profits to WFP. Michael Kors will donate up to 3,000,000 million meals to WFP through September 30, 2024. All funds raised will be donated to WFP USA, a 501(c)(3) US charity that supports the programs of WFP. WFP does not endorse any product or service.
About Watch Hunger Stop
Watch Hunger Stop, established in 2013, raises funds and awareness to help achieve a world with Zero Hunger. The brand's partner in the effort is the United Nations World Food Programme (WFP), and funds go to support WFP's school meals program. In 2015, Michael Kors was named a WFP Goodwill Ambassador; in 2016, he was awarded the McGovern-Dole Leadership Award by WFP USA for his dedicated efforts to highlight and alleviate the crisis of hunger.
About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.
About the World Food Programme
The United Nations World Food Programme is the world’s largest humanitarian organization, saving lives in emergencies, building prosperity and supporting a sustainable future for people recovering from conflict, disasters and the impact of climate change.