The collection launches with a global campaign featuring a diverse cast of Barbies and Kens, to bring the collection to life both online and in real life. The "Barbie The Movie" collection is now available at nyxcosmetics.com and will be available at Ulta nationwide on June 25, followed by a global release across all retailers on July 1.

"As a beauty brand rooted in entertainment, we're thrilled to partner with an iconic studio like Warner Bros. on the new movie Barbie," said Yann Joffredo, global brand president of NYX Professional Makeup. 

"The themes of empowerment and embracing inner beauty in the movie align deeply with our core values of advocating for self-expression and exploring your boldest potential. The new movie release has sparked so much nostalgia among its fans throughout the world and we're excited to play a role in building upon this momentum even more!”

To further celebrate the release of the film, NYX Professional Makeup is joining forces with Warner Bros. Discovery, Mattel Philanthropy, and the Barbie Dream Gap Project on a social impact initiative to benefit the organization, Save the Children. 

When fans re-post their custom, Save the Children and Barbie co-branded, immersive Instagram filter, from July 10 through July 28, NYX Professional Makeup will donate $1, up to $25,000, to Save the Children.