American retail giant Macy’s has officially welcomed JLo Beauty to its assortment. 

JLo Beauty, the brainchild of the multitalented Jennifer Lopez, spans skincare, beauty, and bodycare, at prices ranging from an affordable $15 to a premium $105. 

As part of the launch, the beauty assortment, including fan favorites like the That JLo Glow Serum and Firm + Flaunt Targeted Booty Balm, is now available for purchase on Macys.com, Macy's mobile app, and at select Macy's stores nationwide.

“We are excited to launch JLo Beauty at Macy’s and bring Jennifer Lopez’s luxurious but accessible skincare to our customers. Jennifer is an icon and her brand continues to empower women to celebrate the skin they’re in, no matter their age,” said Nicolette Bosco, VP of beauty at Macy’s. 

“Adding Jennifer’s range of products for glowing skin strengthens our assortment in these categories and gives customers more ways to own their style.”

Macy’s has been a major player in the beauty industry for years. Traditionally dominated by fragrance, cosmetics, and skincare, Macy's is evolving with the times by expanding its beauty offerings to meet the evolving needs of its customers. The company has also made a formal pledge to uphold cleaner and more conscious beauty standards.

Likewise, JLo Beauty launched in 2021 to bring Lopez’s iconic glow to her community. The company expanded to include lifestyle products in 2022.

“I'm so excited that JLo Beauty will be available at Macy’s," added Jennifer Lopez, founder of JLo Beauty. 

“JLo Beauty empowers women with transformative, clinically proven formulas that deliver an inner and outer glow at any age. Macy’s – with its wide and diverse reach – is an ideal partner for us in our quest to bring more people our high-performance skincare and body products, proving beauty has no expiration date."