Customers accuse popular DevaCurl of ruining their hair, causing it to fall out
Mounting complaints against a popular line of hair care products are making the rounds on social media. Some DevaCurl customers claim their hair has been severely damaged, even fallen out after using the products. A class action lawsuit is in the works.
The product line founded in New York is designed for curly hair. It's promoted as free of harsh ingredients, nourishing and hydrating for your hair, and tested on actual people.
Stylist Stephanie Mero says she once promoted the DevaCurl. Now after bad experiences for herself and others, she no longer pushes the product. "The cuticle of the hair, it's like it exploded," Mero told WABC-TV.
"At DevaCurl, we have been laser-focused on our testing as the best way to confirm the safety and quality of our products. All of our products have gone through rigorous testing that has confirmed they are safe and adhere to both quality assurance and regulatory standards. We also recognize that any changes to curly hair – for whatever reason – demand a special type of attention that safety tests alone can’t address. That’s why DevaCurl is committed to creating a Professional Curl Care Council of trusted medical professionals, dermatologists, independent industry experts, professional stylists, and members of our curl community to help us all better understand healthy curls and scalp. We will continue to share updates on our website www.devacurlcare.com."
Laurice Rawls, Manager, Communications
These products have been on the market for two decades with issues surfacing about five months ago. The FDA has logged 120 complaints.
The product line is sold locally at Ulta and Sephora. Store clerks tell us they haven't had any negative feedback. Deva Curl is one of their best sellers.
Hoover hairsylist Missy Hodges hasn't used DevaCurl, but says when trying new products check reviews online For healthier hair stay away from parabens and sulfates which can strip color and choose products with less alcohol. Try also to shampoo less often.